The Hidden LinkedIn Feature You Need To Know About

What if you take the power of Google Search with the real-time communication abilities of Facebook and make it work specifically for professionals?

That’s exactly what it’s like to leverage LinkedIn’s extraordinary internal search engine, which indexes data points on its 500 million users.

Far too few of the platform’s users understand the hidden treasure of LinkedIn’s Advanced Search features, which allow you to instantly create a targeted list of your ideal B2B prospects with a few clicks.

I’m going to explore a few of them with the rest of this post.

3 Steps To Finding Sales Leads on LinkedIn

If you follow the simple steps I’ve outlined below, you’ll walk away with a fast, easy and efficient way to generate more sales leads than you know what to do with on the world’s largest platform for professionals.

As someone who has spent the past five years showing others how to generate new business with LinkedIn, I still meet people each day who had no idea what’s possible on the platform.

If you’re in that camp, prepare to have your eyes opened – wide!

Step 1 – Do an Advance Search on LinkedIn

Start by typing in the job title of your ideal prospect. It might be “Business Coach” or “Chiropractor” … even if your ideal prospect could be anyone, begin by niching down to a target audience where you’ve had experience or success.

On LinkedIn, the #1 rule of sales and marketing is this – the riches are in the niches!

Once you’ve chosen a job title and gotten your initial search results, choose “People,” and use the filters on the right side of the page to narrow this list even further.

TIP: If you filter this list down to 2nd level connections, you can send that group of potential customers invitations to connect.

Step 2- Create Customized Connections

Here’s where you get strategic. Based on your search filters, you can drill down to where someone lives, went to school, their industry, and so on. You take that information and personalize your invitations and messages accordingly.

For example, say you search for “Marketing Directors” and filter by 2nd level connections located in Chicago. Here’s a script you could use to connect with those Marketing Directors:

Hey [insert Name] — I see you live in the Windy City! It’s my favorite town, I actually lived there for 10 years. I’m a copywriter here in the Twin Cities now and I am just looking to connect with marketers like yourself here on LinkedIn!

You think the Cubbies have a team this year – or are you a Sox fan like my husband?

Cheers!

The trick is to not only personalize, but to also find a way to ask about where they live, or about the weather in their city as part of your invite. This begins an easy dialogue that has nothing to do with work, breaking the ice and getting the relationship off on the right foot.

Step 3 – Reach Out and Scale Up.

Use these scripts as a quick and easy way to personalize a batch of invites based off your search filters, with a quick copy and paste.

(Note: You can also use third party automation tools like LinMailPro to save yourself an immense amount of time!)

To send a personalized note with each connection request, you have to click “Add A Note.”  You can do this one at a time for each person on your list, and within a few minutes you can send out 5-10 personalized invites to people based on those search filters.

Always, always, always do one-on-one personalized marketing when you’re connecting with new leads.

I can’t say this enough: Personalization is key to success for lead generation on LinkedIn!

The Keys to the Kingdom

LinkedIn’s internal search engine is immensely powerful, and yet many members still don’t realize or don’t use it this way. As a result, you can get ahead of your competition and add a huge funnel of prospects.

What’s more, with LinkedIn’s new messaging features, you can instantly launch into a real-time chat with your new connections as good as any face-to-face coffee meet-up!

These conversations on LinkedIn can give you the opportunity to — at the right time — ask to share a relevant blog post you’ve done, or some other way to bring value to the relationship as you build toward a transaction.

If you’re not using LinkedIn’s Advanced Search like this already, take the steps I’ve outlined above and get going!

29 Comments

  • Andrea Torti

    Reply Reply June 16, 2017

    I completely agree – LinkedIn’s Advanced Search is a connection machine! 🙂

    • John Nemo

      Reply Reply June 17, 2017

      thanks Andrea for the comment! 🙂

  • Trevor Cherewka

    Reply Reply June 27, 2017

    Great info on LinkedIn as always John. I love seeking out specific targets and niches. No better tool in my opinion.

    • John Nemo

      Reply Reply June 27, 2017

      thanks Trevor and couldn’t agree more!

  • Firas A. Assaf

    Reply Reply June 27, 2017

    Hi John, does LinMailPro still working with all recent LinkedIn Updates, I have visited their site and it is shut down?

    “The LinMailPro.com website has been shut down. Contact info@linmailpro.com with questions. Support and videos are still available.”

    Best,

    • John Nemo

      Reply Reply June 28, 2017

      Hi Firas!

      Actually LMP is still available, you can get it here: http://bit.ly/2t2cDNR

      They shut down the public website b/c they had some issues with people buying and abusing the tool.

      Now they rely instead on word of mouth referrals to get new people in, and they vet and monitor new users closely.

      Anyway the tool is still there and working great!

  • Brian Guidry

    Reply Reply June 27, 2017

    Hey John, interesting post. Just a heads up that it looks like LinMailPRO has been shut down.

    https://linmailpro.com/

    • John Nemo

      Reply Reply June 28, 2017

      thanks Brian! Actually LMP is still available, you can get it here: http://bit.ly/2t2cDNR

      They shut down the public website b/c they had some issues with people buying and abusing the tool.

      Now they rely instead on word of mouth referrals to get new people in, and they vet and monitor new users closely.

      Anyway the tool is still there and working great!

  • Guillaume Marais

    Reply Reply June 29, 2017

    Thanks John, This was exactly what I needed. I always wondered how to find and filter people on LinkedIn so this is a tremendous help.

    • John Nemo

      Reply Reply June 29, 2017

      thanks so much Guillaume!

    • John Nemo

      Reply Reply June 29, 2017

      thanks Rosemary!

  • Howard Delaney

    Reply Reply July 6, 2017

    I hit the link to download the book on this e-mail but it did not go to either my e-mail or my spam folder.

    Any ideas on how I can fetch a copy. By the way I loved your wedding u-tube your bride should be on the screen.

    Howard

    • John Nemo

      Reply Reply July 6, 2017

      Haha, thanks Howard! I will email you a copy directly to the email you sent this comment with!

  • Roger Herbert

    Reply Reply July 11, 2017

    Hello John – I have begun reading your material that I find very helpful – and am taking your advice seriously – Conversions are not easy, and the personal approach will be fat better than my “Bang, bang thank you M’am” approach I have been adopting to date – with very little success! – Kind regards – Roger

    • John Nemo

      Reply Reply July 12, 2017

      thanks Roger and glad you are finding it helpful!

  • Amir Moradi

    Reply Reply July 12, 2017

    Great insight and advice in using LinkedIn effectively. Just what I was looking for.

    • John Nemo

      Reply Reply July 12, 2017

      thanks so much Amir! Glad you found it useful! 🙂

  • Alan Harding

    Reply Reply October 3, 2017

    Hullo John,

    Thanks very much for sharing, a great help for me, cheers

    • John Nemo

      Reply Reply October 3, 2017

      you are so welcome Alan!

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