Back in November 2012, I quit a safe, 6 figure day job to go out on my own.
Here’s a look at one of my first “co-workers” and me taking a break …
Playing “Star Wars” – I’m supposed to be a Stormtrooper!I had 1 client, enough money for 30 days and my wife + our 3 boys under the age of 10 to support.
I also had a plan – leveraging LinkedIn to generate leads for my new business.
Within 90 days, I’d generated $135,000 USD in revenue from leads I found on LinkedIn while sitting in my “office” – a wobbly folding card table set up in the corner of our bedroom —
Since then, I’ve helped countless clients generate 5-6 figure sales from customers they’ve landed on LinkedIn using the strategies I’ll share below.
Ready to see how it works?
6 Steps To Generate Nonstop Leads on LinkedIn
- Create a client-facing LinkedIn Profile. (Here’s a template if you need it.)
- Use Sales Navigator to create lists of your ideal prospects.
- Reach out to each prospect 1-on-1 to gauge their interest in your topic + offer free content / tips. (Here are the EXACT messages I use.)
- If they say YES, send the free content / tips.
- Follow up to see what they thought of the content, how it resonated, etc.
- If they liked it, offer to talk live to explore the topic more / learn more / etc.
Step one is where most of this is won or lost. Pick people who already believe what your offer depends on, because you cannot argue anybody into a worldview.
Why This Matters
You’re pre-qualifying prospects. By saying YES, they’re indicating they’re interested in a topic related to your product or service and want to learn more.
You’re “warming up” prospects. By going through your free content FIRST, the prospect learns more about who you are, what you do, your backstory, what makes your approach / strategy different, etc.
You’re building authority / credibility. Free content helps the prospect SEE you demonstrate expertise / insight / authority etc. instead of you just “claiming” it.
You’re “pre-selling” prospects. Remember, all this happens BEFORE you ever talk “live,” helping speed up the process of a prospect needing to “know, like and trust” you before they’ll do business with you.
This is the EXACT approach I’ve taken since 2012 for myself and my clients on LinkedIn … and the results speak for themselves!
Prefer to have our team run this for you instead of DIY? Here’s how our LinkedIn lead generation works for consultants.
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