Anyone who’s been in business for any amount of time knows this indisputable truth: We want to do business with people we Know, Like and Trust.
And aside from a face-to-face, in-person encounter, the fastest way to create that type of engagement and experience with your clients and customers is through online video. The best part is, the cost to create great online video has never been lower, and the technology to make it happen has never been easier to use or more available. In fact, you don’t even need to be on camera anymore!
Seeing is Believing
Allow me to explain:
One of the easiest tools to leverage when it comes to creating your own marketing videos is called VideoMakerFX.
It’s a desktop software that works on both Macs and PCs. VideoMakerFX enables you to create professional-quality, animated videos and stories in just a few minutes.
The best part of VideoMakerFX is that everything is already done for you. The videos, text effects and characters are already animated. In addition, the pre-made storylines (many with a business or industry-specific theme!) are easy to follow. All you have to do is type in some text or upload a logo and you have a finished video.
I love using these videos as quick 60- or 90-second pieces of content here on LinkedIn both inside published posts and as added media items on my profile page. They’re fun, they’re different, they’re engaging and they also help deliver a message to potential prospects about different products or services I offer.
Here are a few examples of videos I made using the software. The first promotes my Linkedin Riches training, and the second was one I made for a client in the financial services industry. Each of these videos took me about 15 to 30 minutes to make. I used the same music in both, but the VideoMakerFX software comes pre-loaded with 15-20 different songs you can use. You can also add your own music or even voiceovers if you want as well.
Check out the finished videos here:
(Note: The links here are affiliate links, but I’ve used VideoMakerFX forever and LOVE it. Trust me – You will love how fun and easy it is to use, plus you can add these videos to your profile and publish them here on LinkedIn as a great tool for marketing your personal brand or business!)
