/* ============================================================
   site.css — Design System v2 "Demo DNA" components
   (01-Design-System.md v2 §2-8.) Mobile-first at 390px.
   Breakpoints: 480 / 768 / 1024.
   Motion contract: DEFAULT MARKUP = FINAL STATE. html.js-motion
   gates every start state; IntersectionObserver adds .is-in
   (rootMargin '0px 0px -40% 0px', threshold 0 — see site.js).
   prefers-reduced-motion: final states, ambient loops off.
   ============================================================ */

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;}
@media (prefers-reduced-motion:reduce){ html{scroll-behavior:auto;} }
body{
  margin:0;background:var(--ink);color:var(--dim);
  font-family:var(--font-sans);font-size:17px;line-height:1.55;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
@media (min-width:768px){ body{font-size:18px;} }

img{max-width:100%;height:auto;display:block;}
a{color:var(--ice);text-decoration:underline;text-underline-offset:2px;}
a:hover{color:var(--gold2);}
:focus-visible{outline:2px solid var(--gold);outline-offset:2px;}
.skip-link{position:absolute;left:-9999px;top:0;background:var(--cream);color:var(--inkhead);padding:10px 16px;z-index:99;}
.skip-link:focus{left:12px;top:12px;}

/* ---------- the living background (dark sections are windows onto it) ---------- */
.bg{position:fixed;inset:0;z-index:0;overflow:hidden;background:var(--ink);pointer-events:none;}
.blob{position:absolute;border-radius:50%;filter:blur(70px);opacity:.5;}
.blob.b1{width:60vw;height:60vw;left:-10vw;top:-20vw;background:radial-gradient(circle,#0d3050,transparent 65%);}
.blob.b2{width:50vw;height:50vw;right:-12vw;bottom:-18vw;background:radial-gradient(circle,rgba(211,149,72,.16),transparent 65%);}
.blob.b3{width:38vw;height:38vw;left:30vw;top:35vh;background:radial-gradient(circle,rgba(1,37,71,.7),transparent 60%);}
.js-motion .blob{animation:drift 22s ease-in-out infinite;}
.js-motion .blob.b2{animation-duration:28s;}
.js-motion .blob.b3{animation-duration:34s;}
@keyframes drift{0%,100%{transform:translate(0,0) scale(1)}33%{transform:translate(4vw,3vh) scale(1.08)}66%{transform:translate(-3vw,-2vh) scale(.95)}}
.bg::after{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(211,149,72,.06) 1px,transparent 1px);background-size:48px 48px;-webkit-mask:radial-gradient(1100px 760px at 50% 30%,#000 25%,transparent 82%);mask:radial-gradient(1100px 760px at 50% 30%,#000 25%,transparent 82%);}
.spark{position:absolute;width:4px;height:4px;border-radius:50%;background:var(--gold);opacity:0;animation:sparkrise linear infinite;}
@keyframes sparkrise{0%{transform:translateY(30px);opacity:0}12%{opacity:.6}88%{opacity:.35}100%{transform:translateY(-140px);opacity:0}}
@media (prefers-reduced-motion:reduce){
  .blob{animation:none !important;}
  .spark{display:none !important;}
}

/* ---------- header / footer ---------- */
.site-header{
  position:relative;z-index:5;display:flex;align-items:center;justify-content:space-between;
  gap:var(--s-2);padding:14px 20px;flex-wrap:wrap;
  background:rgba(4,17,29,.86);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);
  border-bottom:1px solid rgba(211,149,72,.18);
}
@media (min-width:768px){ .site-header{position:sticky;top:0;} }
.site-header .hwrap{display:flex;align-items:center;justify-content:space-between;gap:var(--s-2);flex-wrap:wrap;max-width:var(--w-wide);margin-inline:auto;width:100%;}
.site-header .logo img{width:min(350px,68vw);height:auto;}
.site-header nav{display:flex;gap:clamp(12px,2.2vw,26px);align-items:center;flex-wrap:wrap;}
.site-header nav a{font-weight:700;font-size:14.5px;text-decoration:none;color:var(--dim);position:relative;padding-bottom:5px;}
.site-header nav a:not(.nav-cta)::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;border-radius:2px;background:linear-gradient(90deg,var(--gold2),var(--gold));transform:scaleX(0);transform-origin:left center;transition:transform .25s ease;box-shadow:0 0 8px rgba(211,149,72,.5);}
.site-header nav a:hover::after,.site-header nav a[aria-current="page"]:not(.nav-cta)::after{transform:scaleX(1);}
.site-header nav a:hover,.site-header nav a[aria-current="page"]{color:var(--gold2);}
.site-header nav a.nav-cta{background:linear-gradient(180deg,var(--gold2),var(--gold));color:#06121d;font-weight:800;font-size:14px;padding:10px 18px;border-radius:11px;box-shadow:0 10px 26px rgba(211,149,72,.3);transition:transform .15s ease,box-shadow .15s ease;}
.site-header nav a.nav-cta:hover{color:#06121d;transform:translateY(-1px);box-shadow:0 14px 32px rgba(211,149,72,.45);}
@media (prefers-reduced-motion:reduce){ .site-header nav a::after{transition:none;} .site-header nav a.nav-cta{transition:none;} .site-header nav a.nav-cta:hover{transform:none;} }
/* ---- nav dropdowns (pure CSS hover/focus + tap toggle in site.js) ---- */
.site-header nav .has-dd{position:relative;display:flex;align-items:center;}
.site-header nav .has-dd > a .caret{display:inline-block;width:0;height:0;margin-left:7px;vertical-align:2px;border-left:4.5px solid transparent;border-right:4.5px solid transparent;border-top:5.5px solid currentColor;transition:transform .22s ease;}
.site-header nav .has-dd:hover > a .caret,.site-header nav .has-dd:focus-within > a .caret,.site-header nav .has-dd.open > a .caret{transform:rotate(180deg);}
.site-header nav .dd{
  position:absolute;top:calc(100% + 10px);left:-10px;min-width:265px;z-index:60;
  background:rgba(6,25,43,.97);border:1px solid var(--line);border-radius:14px;padding:8px;
  display:flex;flex-direction:column;gap:2px;box-shadow:0 20px 48px rgba(0,0,0,.55);
  opacity:0;visibility:hidden;transform:translateY(10px);
  transition:opacity .22s ease,transform .22s cubic-bezier(.2,.75,.2,1),visibility .22s;
}
.site-header nav .dd::before{content:"";position:absolute;left:0;right:0;top:-10px;height:10px;} /* hover bridge */
.site-header nav .has-dd:hover .dd,.site-header nav .has-dd:focus-within .dd,.site-header nav .has-dd.open .dd{opacity:1;visibility:visible;transform:none;}
.site-header nav .dd a{display:block;padding:10px 13px;border-radius:9px;font-size:14px;color:var(--dim);white-space:nowrap;}
.site-header nav .dd a::after{display:none;}
.site-header nav .dd a:hover,.site-header nav .dd a:focus-visible{background:rgba(211,149,72,.13);color:var(--gold2);}
.site-header nav .dd .dd-head{font-family:var(--font-mono);font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);padding:8px 13px 4px;}
@media (prefers-reduced-motion:reduce){ .site-header nav .dd,.site-header nav .has-dd > a .caret{transition:none;} }
@media (max-width:520px){ .site-header nav .dd{min-width:230px;left:auto;right:auto;} }
.site-footer{position:relative;z-index:1;background:var(--ink);border-top:1px solid rgba(211,149,72,.18);color:var(--dim);padding:var(--s-5) 20px;}
.site-footer .wide{display:flex;flex-wrap:wrap;gap:var(--s-4);align-items:center;justify-content:space-between;}
/* 08-01 (John): logo-full in every footer, sized so "By Nemo Media Group" reads. */
.site-footer img{width:min(410px,84vw);}
.site-footer a{color:var(--dim);}
.site-footer a:hover{color:var(--gold2);}
.site-footer .fine{font-family:var(--font-mono);font-size:12px;color:var(--mute);letter-spacing:.06em;}

/* ---------- type ---------- */
h1,h2,h3{margin:0 0 var(--s-3);color:var(--cream);font-weight:800;}
h1{font-size:clamp(38px,5.4vw,66px);line-height:1.02;letter-spacing:-.022em;}
h2{font-size:clamp(28px,4.2vw,54px);line-height:1.06;letter-spacing:-.014em;}
h3{font-size:clamp(20px,2.4vw,26px);line-height:1.2;}
p{margin:0 0 var(--s-2);}
.lead{font-size:clamp(17px,1.9vw,23px);line-height:1.5;color:var(--dim);}
.gold{color:var(--gold);}
.glow{text-shadow:0 0 26px rgba(211,149,72,.5);}
.mono-caption{font-family:var(--font-mono);font-size:13px;color:var(--mute);}
.eyebrow{
  font-family:var(--font-mono);font-size:12px;letter-spacing:.22em;
  text-transform:uppercase;font-weight:600;color:var(--gold);
  margin:0 0 var(--s-2);display:flex;align-items:center;gap:14px;
}
.eyebrow::before{content:"";width:34px;height:2px;background:var(--gold);box-shadow:0 0 10px var(--gold);flex:0 0 auto;}
.eyebrow--center{justify-content:center;}
@media (min-width:768px){ .eyebrow{font-size:13px;} }
.titlerule{height:3px;width:min(560px,66%);background:linear-gradient(90deg,var(--gold),transparent);margin:22px 0;box-shadow:0 0 14px rgba(211,149,72,.5);border:none;}
.titlerule--center{margin-inline:auto;background:linear-gradient(90deg,transparent,var(--gold),transparent);}
.js-motion .titlerule{width:0;transition:width 1.1s ease .3s;}
.js-motion .is-in .titlerule,.js-motion .titlerule.is-in{width:min(560px,66%);}
.mark{background:linear-gradient(var(--gold-soft),var(--gold-soft));background-size:100% 100%;background-repeat:no-repeat;background-position:0 88%;padding:0 4px;border-radius:3px;}
.js-motion .mark{background-size:0% 100%;transition:background-size .9s ease .35s;}
.js-motion .is-in .mark{background-size:100% 100%;}

/* ---------- sections: dark = window onto .bg, light = solid ---------- */
main{position:relative;z-index:1;}
.section{padding:var(--s-5) 20px;position:relative;}
@media (min-width:768px){ .section{padding:var(--s-6) 24px;} }
.section--dark{background:transparent;color:var(--dim);}
.section--light{background:var(--cream);color:var(--inkbody);}
.section--light2{background:var(--cream2);color:var(--inkbody);}
.section--light h1,.section--light h2,.section--light h3,
.section--light2 h1,.section--light2 h2,.section--light2 h3{color:var(--inkhead);}
.section--light .lead,.section--light2 .lead{color:var(--inkbody);}
.section--light a,.section--light2 a{color:#0d6a80;}
.section--light a:hover,.section--light2 a:hover{color:var(--inkhead);}
.section--light .btn,.section--light2 .btn,.section--light .btn:hover,.section--light2 .btn:hover{color:#06121d;}
.section--light .mono-caption,.section--light2 .mono-caption{color:var(--mutel);}
.section--light :focus-visible,.section--light2 :focus-visible{outline-color:var(--teal);}
.prose{max-width:var(--w-prose);margin-inline:auto;}
.wide{max-width:var(--w-wide);margin-inline:auto;}

/* ---------- reveal choreography ---------- */
.reveal{opacity:1;transform:none;}
.js-motion .reveal{opacity:0;transform:translateY(22px);}
.js-motion .reveal.is-in{opacity:1;transform:none;transition:opacity .65s ease-out,transform .65s cubic-bezier(.2,.75,.2,1);}
.js-motion .is-in>.r,.js-motion .is-in .rr{opacity:1;transform:none;transition:opacity .6s ease-out,transform .6s cubic-bezier(.2,.75,.2,1);}
.js-motion .reveal-group>.r,.js-motion .reveal-group .rr{opacity:0;transform:translateY(22px);}
.js-motion .reveal-group.is-in>.r,.js-motion .reveal-group.is-in .rr{opacity:1;transform:none;transition:opacity .6s ease-out,transform .6s cubic-bezier(.2,.75,.2,1);}
.js-motion .is-in .d1{transition-delay:.1s}.js-motion .is-in .d2{transition-delay:.22s}
.js-motion .is-in .d3{transition-delay:.34s}.js-motion .is-in .d4{transition-delay:.46s}
.js-motion .is-in .d5{transition-delay:.58s}.js-motion .is-in .d6{transition-delay:.7s}
.js-motion .is-in .d7{transition-delay:.82s}
@media (prefers-reduced-motion:reduce){
  .js-motion .reveal,.js-motion .reveal-group>.r,.js-motion .reveal-group .rr{opacity:1;transform:none;transition:none;}
}

/* ---------- CTA (§6): gold gradient, dark text ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  background:linear-gradient(180deg,var(--gold2),var(--gold));color:#06121d;
  font-weight:800;font-size:clamp(16px,1.8vw,20px);padding:15px 30px;border-radius:14px;
  box-shadow:0 16px 40px rgba(211,149,72,.34);text-decoration:none;
  transition:transform .15s ease,box-shadow .15s ease;
}
.btn:hover{transform:translateY(-2px);box-shadow:0 20px 48px rgba(211,149,72,.5);color:#06121d;}
.btn:active{transform:translateY(0);}
@media (prefers-reduced-motion:reduce){ .btn{transition:none;} .btn:hover{transform:none;} }
.quiet-link{font-weight:700;}
.cta-row{display:flex;gap:var(--s-3);align-items:center;flex-wrap:wrap;margin-top:var(--s-3);}

/* ---------- kraft next-card (5.17) ---------- */
.next-card{
  background:var(--kraft);color:var(--inkbody);border-left:5px solid var(--gold);
  border-radius:0 12px 12px 0;padding:var(--s-3);margin-top:var(--s-3);
  font-size:16px;line-height:1.55;box-shadow:0 14px 38px rgba(0,0,0,.25);
}
.next-card b{font-weight:800;color:var(--inkhead);display:block;margin-bottom:6px;}

/* ---------- photoframe ---------- */
.photoframe{border-radius:16px;overflow:hidden;border:1px solid var(--line);box-shadow:0 24px 60px rgba(0,0,0,.6);margin:0;}
.photoframe img{width:100%;height:auto;}
.photoframe figcaption{padding:10px 14px;background:rgba(4,17,29,.75);}
.section--light .photoframe,.section--light2 .photoframe{border-color:rgba(4,17,29,.14);box-shadow:0 18px 44px rgba(4,17,29,.22);}
.section--light .photoframe figcaption,.section--light2 .photoframe figcaption{background:#fff;color:var(--mutel);}
.tilt-1{transform:rotate(-1.1deg);}
.tilt-2{transform:rotate(.9deg);}

/* ---------- stat moments / count-up strips ---------- */
.statrow{display:grid;grid-template-columns:1fr 1fr;gap:var(--s-3);margin-top:var(--s-4);}
@media (min-width:768px){ .statrow{grid-template-columns:repeat(var(--stat-cols,4),1fr);gap:var(--s-4);} }
.stat .num{
  font-family:var(--font-num);font-weight:800;font-size:clamp(34px,5.4vw,78px);line-height:1;color:var(--gold);
  letter-spacing:-.02em;font-variant-numeric:tabular-nums;text-shadow:0 0 30px rgba(211,149,72,.35);
}
.stat .lbl{font-family:var(--font-mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;margin-top:12px;color:var(--dim);line-height:1.45;}
.section--light .stat .lbl,.section--light2 .stat .lbl{color:var(--mutel);}

/* ---------- niche self-select cards (light) ---------- */
.niche-cards{display:grid;grid-template-columns:1fr;gap:var(--s-2);margin-top:var(--s-3);}
@media (min-width:640px){ .niche-cards{grid-template-columns:1fr 1fr;} }
@media (min-width:1024px){ .niche-cards{grid-template-columns:repeat(4,1fr);} }
.niche-card{
  display:flex;flex-direction:column;gap:10px;background:#fff;border:1px solid rgba(4,17,29,.12);
  border-radius:16px;padding:var(--s-3) 20px;text-decoration:none;color:var(--inkbody);
  box-shadow:0 10px 26px rgba(4,17,29,.10);transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease;
}
.niche-card:hover{transform:translateY(-4px);border-color:var(--gold);box-shadow:0 18px 40px rgba(4,17,29,.16);color:var(--inkbody);}
@media (prefers-reduced-motion:reduce){ .niche-card{transition:none;} .niche-card:hover{transform:none;} }
.niche-card .who{font-family:var(--font-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);font-weight:600;}
.niche-card .line{font-weight:700;font-size:15px;line-height:1.45;color:var(--inkhead);}
.niche-card .go{margin-top:auto;color:var(--teal);font-weight:800;font-size:14px;}

/* ---------- slam band ("We Solve That.") ---------- */
.slam{padding:var(--s-6) 20px;text-align:center;}
.slam .big{font-weight:800;font-size:clamp(44px,8vw,110px);line-height:1;letter-spacing:-.025em;margin:0 0 var(--s-3);color:var(--cream);}
.slam .big .gold{text-shadow:0 0 30px rgba(211,149,72,.45);}
.slam .bridge{font-size:clamp(17px,2vw,23px);color:var(--dim);max-width:46em;margin-inline:auto;line-height:1.5;}

/* ---------- quote cards ("It Works Too Well") ---------- */
.quotes{display:grid;grid-template-columns:1fr;gap:var(--s-3);margin-top:var(--s-4);}
@media (min-width:900px){ .quotes{grid-template-columns:repeat(3,1fr);} }
.qcard{
  border:1px solid var(--line);border-radius:18px;padding:var(--s-3);
  background:linear-gradient(180deg,rgba(255,255,255,.05),rgba(255,255,255,.012));
  display:flex;flex-direction:column;gap:var(--s-2);
}
.qcard .tag{font-family:var(--font-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--coral);font-weight:600;}
.qcard blockquote{margin:0;font-weight:800;font-size:clamp(19px,1.9vw,24px);line-height:1.3;color:var(--cream);}
.qcard .who{display:flex;align-items:center;gap:12px;margin-top:auto;}
.qcard .who img{width:52px;height:52px;border-radius:50%;object-fit:cover;border:2px solid var(--gold);flex:0 0 auto;}
/* 08-01: monogram avatar fallback for quote cards with no photo on file (Coyle, Munsell) */
.qcard .who .mono-av{width:52px;height:52px;border-radius:50%;flex:0 0 auto;display:flex;align-items:center;justify-content:center;background:var(--navy);border:2px solid var(--gold);color:var(--gold2);font-family:var(--font-mono);font-weight:700;font-size:15px;letter-spacing:.06em;}
.qcard .who .nm{display:block;font-weight:800;color:var(--cream);font-size:15px;line-height:1.25;}
.qcard .who .rl{display:block;font-family:var(--font-mono);font-size:12px;color:var(--mute);margin-top:2px;}

/* ---------- exhibit screens (How It Works) ---------- */
.exhibits{display:grid;grid-template-columns:1fr;gap:var(--s-4);margin-top:var(--s-4);}
@media (min-width:1024px){ .exhibits{grid-template-columns:repeat(3,1fr);gap:var(--s-3);} }
.exhibit .exlabel{font-family:var(--font-mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);font-weight:600;margin-bottom:10px;display:flex;gap:10px;align-items:baseline;}
.exhibit .exlabel .n{color:var(--inkhead);background:var(--gold);border-radius:6px;padding:1px 8px;font-weight:700;}
.exhibit h3{margin-bottom:6px;}
.exhibit .exsub{font-size:15px;color:var(--mutel);margin-bottom:var(--s-2);line-height:1.5;}
.screen{border-radius:14px;border:1px solid rgba(4,17,29,.35);overflow:hidden;box-shadow:0 26px 60px rgba(4,17,29,.35);background:var(--ink);color:var(--dim);}
.framebar{height:32px;background:#0d1d2e;display:flex;align-items:center;gap:7px;padding:0 14px;border-bottom:1px solid rgba(255,255,255,.06);}
.framebar i{width:10px;height:10px;border-radius:50%;display:inline-block;}
.framebar i:nth-child(1){background:var(--coral2);}
.framebar i:nth-child(2){background:var(--gold2);}
.framebar i:nth-child(3){background:var(--mint);}
.framebar .url{margin-left:10px;font-family:var(--font-mono);font-size:10.5px;color:var(--mute);white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}
.screen .body{padding:16px 14px;display:flex;flex-direction:column;gap:8px;min-height:252px;}

/* exhibit 1 — target list builds */
.trow{display:flex;align-items:center;gap:10px;border:1px solid rgba(255,255,255,.09);border-radius:10px;padding:8px 10px;background:linear-gradient(180deg,rgba(255,255,255,.045),rgba(255,255,255,.01));}
.trow .av{width:30px;height:30px;border-radius:50%;background:linear-gradient(180deg,var(--gold2),var(--gold));color:#06121d;font-weight:800;font-size:12px;display:flex;align-items:center;justify-content:center;flex:0 0 auto;}
.trow .tt{font-size:13px;font-weight:700;color:var(--cream);line-height:1.25;}
.trow .ts{font-family:var(--font-mono);font-size:10.5px;color:var(--mute);margin-top:1px;}
.trow .ok{margin-left:auto;color:var(--mint);font-weight:800;font-size:13px;flex:0 0 auto;}
.trow.bad .av{background:rgba(224,103,74,.3);color:var(--coral);}
.trow.bad .ok{color:var(--coral2);}
.js-motion .exhibit.is-in .trow{animation:tickin .45s cubic-bezier(.2,.75,.2,1) both;}
.js-motion .exhibit.is-in .trow:nth-child(1){animation-delay:.15s}
.js-motion .exhibit.is-in .trow:nth-child(2){animation-delay:.5s}
.js-motion .exhibit.is-in .trow:nth-child(3){animation-delay:.85s}
.js-motion .exhibit.is-in .trow:nth-child(4){animation-delay:1.2s}
.js-motion .exhibit.is-in .trow:nth-child(5){animation-delay:1.55s}
@keyframes tickin{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.trow.bad{border-color:rgba(224,103,74,.4);}
.js-motion .exhibit.is-in .trow.bad{animation:tickin .45s cubic-bezier(.2,.75,.2,1) both,scrubout .8s ease 2.5s both;}
@keyframes scrubout{0%{opacity:1;transform:none}30%{background:rgba(224,103,74,.16)}100%{opacity:0;transform:translateX(40px) scale(.9);height:0;padding-top:0;padding-bottom:0;margin-top:-8px;border-width:0;}}
@media (prefers-reduced-motion:reduce){
  .js-motion .exhibit.is-in .trow{animation:none;}
  .trow.bad{display:none;} /* final state: the off-target row is gone */
}
.no-js .trow.bad,html:not(.js-motion) .trow.bad{display:none;}

/* exhibit 2 — the message types itself */
.chat{display:flex;flex-direction:column;gap:10px;}
.bub{padding:12px 14px;border-radius:16px;font-size:13.5px;line-height:1.5;max-width:92%;}
.bub .who{font-family:var(--font-mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;font-weight:600;margin-bottom:5px;opacity:.75;}
.bub.you{align-self:flex-end;background:linear-gradient(180deg,rgba(211,149,72,.22),rgba(211,149,72,.07));border:1px solid var(--line);border-bottom-right-radius:5px;color:var(--cream);}
.bub.you .who{color:var(--gold2);}
.bub.them{align-self:flex-start;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);border-bottom-left-radius:5px;color:var(--dim);}
.bub.them .who{color:var(--mute);}
.type-caret{display:none;}
.js-motion .typing .type-caret{display:inline-block;width:2px;height:1em;background:var(--gold2);vertical-align:-2px;margin-left:2px;animation:caret 1s steps(1) infinite;}
@keyframes caret{50%{opacity:0}}
.js-motion .bub.them.late{opacity:0;transform:translateY(12px);}
.js-motion .bub.them.late.landed{opacity:1;transform:none;transition:opacity .5s ease,transform .5s cubic-bezier(.2,.75,.2,1);}
@media (prefers-reduced-motion:reduce){ .js-motion .bub.them.late{opacity:1;transform:none;} }

/* exhibit 3 — HOT lead card + calendar fill */
.leadcard{border:1px solid var(--gold);border-radius:14px;padding:14px;background:linear-gradient(180deg,rgba(211,149,72,.08),rgba(255,255,255,.012));}
.js-motion .exhibit.is-in .leadcard{animation:slidein .6s cubic-bezier(.2,.75,.2,1) .2s both;}
@keyframes slidein{from{opacity:0;transform:translateX(34px)}to{opacity:1;transform:none}}
.leadcard .lhead{display:flex;align-items:center;gap:10px;}
.leadcard .av{width:38px;height:38px;border-radius:50%;background:linear-gradient(180deg,var(--gold2),var(--gold));color:#06121d;font-weight:800;font-size:14px;display:flex;align-items:center;justify-content:center;flex:0 0 auto;}
.leadcard .nm{font-weight:800;color:var(--cream);font-size:14.5px;line-height:1.2;}
.leadcard .rl{font-family:var(--font-mono);font-size:10.5px;color:var(--mute);margin-top:2px;}
.badges{display:flex;flex-direction:column;gap:5px;margin-left:auto;align-items:flex-end;}
.dbadge{font-size:10.5px;font-weight:800;padding:3px 9px;border-radius:999px;letter-spacing:.04em;white-space:nowrap;}
.dbadge.hot{background:rgba(224,103,74,.18);color:var(--coral);border:1px solid rgba(224,103,74,.5);}
.dbadge.grade{background:var(--gold);color:#06121d;}
.dbadge.book{background:rgba(103,214,160,.16);color:var(--mint);border:1px solid rgba(103,214,160,.45);}
.leadcard .snip{font-size:12.5px;color:var(--dim);margin-top:10px;line-height:1.45;border-left:2px solid var(--line);padding-left:10px;}
.cal{margin-top:12px;}
.cal .cl{font-family:var(--font-mono);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);margin-bottom:6px;}
.cal .grid{display:grid;grid-template-columns:repeat(5,1fr);gap:5px;}
.cal .slot{height:26px;border-radius:6px;border:1px solid rgba(255,255,255,.08);background:rgba(255,255,255,.03);}
.cal .slot.filled{background:linear-gradient(180deg,var(--gold2),var(--gold));border-color:var(--gold);box-shadow:0 0 14px rgba(211,149,72,.45);}
.js-motion .exhibit.is-in .cal .slot.filled{animation:slotfill .5s ease 1.4s both;}
@keyframes slotfill{from{opacity:.15}to{opacity:1}}
.pulse-dot{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--mint);margin-right:7px;}
.js-motion .pulse-dot{animation:beat 1.3s infinite;}
@keyframes beat{0%,100%{transform:scale(1);opacity:1}50%{transform:scale(1.7);opacity:.4}}
@media (prefers-reduced-motion:reduce){
  .js-motion .exhibit.is-in .leadcard,.js-motion .exhibit.is-in .cal .slot.filled{animation:none;}
  .js-motion .pulse-dot{animation:none;}
}
.exnote{font-family:var(--font-mono);font-size:12px;color:var(--mutel);margin-top:var(--s-3);}

/* ---------- services row ("We don't stop at outreach") ---------- */
.svc-cards{display:flex;flex-wrap:wrap;gap:var(--s-2);margin-top:var(--s-3);}
.svc{background:#fff;border:1px solid rgba(4,17,29,.14);border-radius:12px;padding:12px 16px;font-weight:700;font-size:15px;color:var(--inkbody);box-shadow:0 8px 20px rgba(4,17,29,.08);}
.svc--lead{background:linear-gradient(180deg,var(--gold2),var(--gold));border-color:var(--gold);color:#06121d;font-weight:800;font-size:16.5px;padding:14px 18px;box-shadow:0 12px 30px rgba(211,149,72,.35);}

/* ---------- photo duo (then / now) ---------- */
.duo{display:grid;grid-template-columns:1fr;gap:var(--s-3);align-items:start;margin-top:var(--s-4);}
@media (min-width:768px){ .duo{grid-template-columns:1.35fr 1fr;} }

/* ---------- press bar (white card, pops on dark) ---------- */
.pressbar{
  background:#fff;border-radius:18px;padding:clamp(18px,2.4vw,26px) clamp(24px,4vw,46px);
  display:flex;align-items:center;justify-content:space-between;gap:clamp(18px,3vw,44px);
  flex-wrap:wrap;box-shadow:0 20px 54px rgba(0,0,0,.45);max-width:1080px;margin:var(--s-4) auto 0;
}
.pressbar img{height:clamp(22px,2.6vw,32px);width:auto;object-fit:contain;}
.pressbar .press-text{font-weight:800;font-size:clamp(14px,1.6vw,19px);color:#16213a;letter-spacing:.02em;white-space:nowrap;}
@media (max-width:760px){ .pressbar{justify-content:center;gap:18px 26px;} }

/* ---------- claims pair ---------- */
.claims{border-left:3px solid var(--gold);padding:12px 0 12px 22px;box-shadow:-1px 0 18px rgba(211,149,72,.25);margin-top:var(--s-4);}
.claims .c1{font-weight:800;font-size:clamp(20px,2.4vw,30px);line-height:1.3;color:var(--cream);margin:0 0 10px;}
.claims .c1 b{color:var(--gold2);}
.claims .c2{font-size:clamp(16px,1.8vw,21px);color:var(--dim);margin:0;}

/* ---------- personality band ---------- */
.band{display:grid;grid-template-columns:1fr 1fr;gap:var(--s-2);margin-top:var(--s-4);}
@media (min-width:900px){ .band{grid-template-columns:repeat(4,1fr);} }
.band figure{margin:0;border-radius:14px;overflow:hidden;border:1px solid rgba(4,17,29,.14);box-shadow:0 14px 34px rgba(4,17,29,.18);background:#fff;}
.band img{width:100%;height:180px;object-fit:cover;}
@media (min-width:900px){ .band img{height:200px;} }
.band figcaption{font-family:var(--font-mono);font-size:11.5px;color:var(--mutel);padding:8px 12px;line-height:1.4;}

/* ---------- stylized dashboard strip (Today) — decorative, numberless ---------- */
.dashart{display:grid;grid-template-columns:repeat(12,1fr);gap:6px;align-items:end;height:74px;max-width:560px;margin-top:var(--s-4);}
.dashart i{display:block;border-radius:4px 4px 0 0;background:linear-gradient(180deg,var(--gold2),var(--gold));opacity:.85;height:calc(var(--h)*1%);}
.dashart i:nth-child(3n){background:linear-gradient(180deg,#3a7ca8,#2b5d80);}
.js-motion .dash-in .dashart i{height:4%;transition:height .9s cubic-bezier(.2,.75,.2,1);}
.js-motion .dash-in.is-in .dashart i{height:calc(var(--h)*1%);}
.js-motion .dash-in.is-in .dashart i:nth-child(2){transition-delay:.06s}.js-motion .dash-in.is-in .dashart i:nth-child(3){transition-delay:.12s}
.js-motion .dash-in.is-in .dashart i:nth-child(4){transition-delay:.18s}.js-motion .dash-in.is-in .dashart i:nth-child(5){transition-delay:.24s}
.js-motion .dash-in.is-in .dashart i:nth-child(6){transition-delay:.3s}.js-motion .dash-in.is-in .dashart i:nth-child(7){transition-delay:.36s}
.js-motion .dash-in.is-in .dashart i:nth-child(8){transition-delay:.42s}.js-motion .dash-in.is-in .dashart i:nth-child(9){transition-delay:.48s}
.js-motion .dash-in.is-in .dashart i:nth-child(10){transition-delay:.54s}.js-motion .dash-in.is-in .dashart i:nth-child(11){transition-delay:.6s}
.js-motion .dash-in.is-in .dashart i:nth-child(12){transition-delay:.66s}
@media (prefers-reduced-motion:reduce){ .js-motion .dash-in .dashart i{height:calc(var(--h)*1%);transition:none;} }

/* ---------- brain screen (AI section) ---------- */
.brainscreen{border-radius:16px;border:1px solid rgba(4,17,29,.35);background:var(--ink);box-shadow:0 26px 60px rgba(4,17,29,.35);padding:clamp(16px,3vw,36px);margin-top:var(--s-4);}
.brainsvg svg{width:100%;max-width:1040px;height:auto;display:block;margin-inline:auto;}
.bl{stroke:var(--gold2);stroke-width:2.6;fill:none;filter:drop-shadow(0 0 4px rgba(211,149,72,.5));}
.js-motion .brainscreen .bl{stroke-dasharray:320;stroke-dashoffset:320;transition:stroke-dashoffset 1s ease;}
.js-motion .brainscreen.is-in .bl{stroke-dashoffset:0;}
.bn{opacity:1;}
.js-motion .brainscreen .bn{opacity:0;transform:translateY(8px);transition:opacity .6s,transform .6s;}
.js-motion .brainscreen.is-in .bn{opacity:1;transform:none;}
.bcore{opacity:1;}
.js-motion .brainscreen .bcore{opacity:0;transition:opacity .6s;}
.js-motion .brainscreen.is-in .bcore{opacity:1;}
.nmgbrain{transform-box:fill-box;transform-origin:center;}
.js-motion .nmgbrain{animation:brainpulse 2.6s ease-in-out infinite;}
@keyframes brainpulse{0%,100%{transform:scale(1);filter:drop-shadow(0 0 2px rgba(211,149,72,.2))}50%{transform:scale(1.05);filter:drop-shadow(0 0 22px rgba(211,149,72,.6))}}
@media (prefers-reduced-motion:reduce){
  .js-motion .brainscreen .bl{stroke-dasharray:none;stroke-dashoffset:0;transition:none;}
  .js-motion .brainscreen .bn,.js-motion .brainscreen .bcore{opacity:1;transform:none;transition:none;}
  .js-motion .nmgbrain{animation:none;}
}
.brainmobile{display:none;}
.bmlabel{font-family:var(--font-mono);font-weight:600;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);text-align:center;margin:0 0 8px;}
.bmlist{display:flex;flex-direction:column;gap:6px;}
.bmlist span{display:block;border:1px solid var(--line);border-radius:10px;padding:8px 11px;font-size:13px;color:var(--cream);background:linear-gradient(180deg,rgba(255,255,255,.05),rgba(255,255,255,.012));text-align:center;line-height:1.3;}
.bmlist.out span{border-color:rgba(211,149,72,.45);background:linear-gradient(180deg,rgba(211,149,72,.12),rgba(211,149,72,.03));}
.bmbrain{width:78px;height:78px;border-radius:50%;margin:10px auto;display:flex;align-items:center;justify-content:center;text-align:center;font-weight:800;font-size:13px;letter-spacing:1px;color:var(--gold2);border:2px solid var(--gold);background:radial-gradient(circle,rgba(211,149,72,.2),rgba(211,149,72,.03));box-shadow:0 0 22px rgba(211,149,72,.3);}
.js-motion .bmbrain{animation:brainpulse 2.6s ease-in-out infinite;}
.bmarrow{text-align:center;color:var(--gold);font-size:16px;line-height:1;margin:2px 0;}
@media (max-width:700px){ .brainsvg{display:none;} .brainmobile{display:block;max-width:390px;margin-inline:auto;} }

/* ---------- For / Not For (the gate) ---------- */
.fornot{display:grid;grid-template-columns:1fr;gap:var(--s-4);margin-top:var(--s-4);}
@media (min-width:768px){ .fornot{grid-template-columns:1fr 1fr;} }
.fornot .col{background:#fff;border:1px solid rgba(4,17,29,.14);border-radius:18px;padding:var(--s-3);box-shadow:0 16px 40px rgba(4,17,29,.12);}
.fornot .col.notfor{border-color:rgba(224,103,74,.45);}
.fornot h3{color:var(--inkhead);}
.fornot ul{list-style:none;margin:0;padding:0;}
.fornot li{padding:11px 0 11px 36px;position:relative;border-bottom:1px dashed rgba(4,17,29,.16);font-size:16px;line-height:1.5;color:var(--inkbody);}
.fornot li:last-child{border-bottom:none;}
.fornot .for li::before{
  content:"";position:absolute;left:0;top:14px;width:22px;height:18px;
  background:url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 20"><path d="M2 11 C6 14,8 16,10 18 C14 10,18 5,23 2" fill="none" stroke="%232fae76" stroke-width="3.4" stroke-linecap="round"/></svg>') no-repeat center/contain;
}
.fornot .notfor li{padding-left:36px;}
.fornot .notfor li::before{
  content:"";position:absolute;left:0;top:14px;width:22px;height:18px;
  background:url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 20"><path d="M3 3 C9 8,15 13,21 17 M20 3 C14 8,9 13,4 17" fill="none" stroke="%23e0674a" stroke-width="3.4" stroke-linecap="round"/></svg>') no-repeat center/contain;
}
/* (07-30 John) red strike-through lines removed from the "isn't for you" list — X icons carry it alone. */

/* ---------- founder close ---------- */
.founder{display:flex;gap:var(--s-3);align-items:center;margin-top:var(--s-4);max-width:680px;}
.founder img{width:96px;height:96px;border-radius:50%;object-fit:cover;border:2px solid var(--gold);flex:0 0 auto;box-shadow:0 8px 26px rgba(0,0,0,.5);}
.founder p{margin:0;font-size:15.5px;color:var(--dim);line-height:1.55;}
@media (max-width:600px){ .founder{flex-direction:column;text-align:center;} }

/* ---------- hero ---------- */
.hero{padding:clamp(48px,8vh,96px) 20px var(--s-5);}
.hero-grid{max-width:var(--w-wide);margin-inline:auto;display:grid;grid-template-columns:1fr;gap:var(--s-4);align-items:center;}
@media (min-width:960px){ .hero-grid{grid-template-columns:7fr 5fr;} }
.hero .lead{max-width:36em;}
.hero .job{margin:0 0 var(--s-2);}
.hero .job b{color:var(--cream);font-weight:800;}
.herostats{max-width:var(--w-wide);margin:var(--s-5) auto 0;border-top:1px solid var(--line);padding-top:var(--s-3);}
@media (max-width:959px){ .hero-photo{max-width:520px;} }

/* ---------- engine flow (/how-it-works/) — numbered circles + filling gold axis ---------- */
.flow{display:flex;margin-top:var(--s-4);position:relative;flex-wrap:wrap;justify-content:center;}
.flow .axis{position:absolute;left:7%;right:7%;top:29px;height:2px;background:var(--line);}
.flow .axis .fill{position:absolute;left:0;top:0;height:100%;width:100%;background:linear-gradient(90deg,var(--gold),var(--gold2));box-shadow:0 0 10px var(--gold);}
.js-motion .flow .axis .fill{width:0;transition:width 1.8s ease .3s;}
.js-motion .flow.is-in .axis .fill{width:100%;}
.fstep{flex:1;min-width:120px;max-width:185px;text-align:center;padding:0 8px;position:relative;z-index:1;}
.js-motion .flow .fstep{opacity:0;transform:translateY(16px);}
.js-motion .flow.is-in .fstep{opacity:1;transform:none;transition:opacity .5s ease-out,transform .5s cubic-bezier(.2,.75,.2,1);}
.js-motion .flow.is-in .fstep:nth-child(3){transition-delay:.2s}
.js-motion .flow.is-in .fstep:nth-child(4){transition-delay:.4s}
.js-motion .flow.is-in .fstep:nth-child(5){transition-delay:.6s}
.js-motion .flow.is-in .fstep:nth-child(6){transition-delay:.8s}
.js-motion .flow.is-in .fstep:nth-child(7){transition-delay:1s}
.fstep .sno{width:58px;height:58px;margin:0 auto;border-radius:50%;border:2px solid var(--gold);background:var(--ink);color:var(--gold);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:21px;}
.fstep .stt{margin-top:13px;font-weight:800;font-size:clamp(14px,1.4vw,18px);color:var(--cream);line-height:1.2;}
.fstep .sds{margin-top:6px;color:var(--mute);font-size:clamp(12px,1.1vw,13.5px);line-height:1.35;}
@media (max-width:700px){
  .flow{display:grid;grid-template-columns:1fr 1fr;gap:18px 10px;}
  .flow .axis{display:none;}
  .fstep{min-width:0;max-width:none;padding:0 4px;}
  .fstep .sno{width:46px;height:46px;font-size:18px;}
}
@media (prefers-reduced-motion:reduce){
  .js-motion .flow .axis .fill{width:100%;transition:none;}
  .js-motion .flow .fstep{opacity:1;transform:none;transition:none;}
}

/* ---------- step chip (/how-it-works/ section labels) ---------- */
.stepchip{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-weight:600;color:#06121d;background:linear-gradient(180deg,var(--gold2),var(--gold));border-radius:8px;padding:5px 12px;margin:0 0 var(--s-2);}


/* ---------- pstats (Why Me credential numbers · Demo port · Sora numerals) ---------- */
.pstats{display:flex;gap:clamp(26px,6vw,84px);justify-content:center;margin-top:var(--s-5);flex-wrap:wrap;}
.pstat{text-align:center;}
.pstat .pn{font-family:var(--font-num);font-weight:800;color:var(--gold);font-size:clamp(30px,4.2vw,60px);line-height:1;letter-spacing:-1px;text-shadow:0 0 28px rgba(211,149,72,.35);font-variant-numeric:tabular-nums;}
.pstat .pl{color:var(--dim);font-size:clamp(12px,1.25vw,16px);margin-top:10px;letter-spacing:.02em;}

/* ---------- credbooks (Why Me book covers · Demo port) ---------- */
.credbooks{display:flex;align-items:center;justify-content:center;gap:clamp(14px,2vw,26px);margin-top:var(--s-5);flex-wrap:wrap;}
/* width-driven (books are 457x640): flex would otherwise use the natural width as basis and squeeze */
.credbooks img{flex:0 0 auto;width:clamp(70px,12vh,120px);height:auto;filter:drop-shadow(0 10px 22px rgba(0,0,0,.55));}
.credbooks img.hero{width:clamp(84px,14.2vh,142px);filter:drop-shadow(0 12px 26px rgba(211,149,72,.42));}
.credbooks .cbtext{max-width:320px;text-align:left;color:var(--dim);font-size:clamp(14px,1.5vw,19px);line-height:1.45;}
.credbooks .cbtext b{color:var(--cream);}
.credbooks .cbtext .gold{color:var(--gold);}
@media (max-width:600px){
  .credbooks{gap:12px;}
  .credbooks img{width:clamp(60px,20vw,88px);}
  .credbooks img.hero{width:clamp(72px,24vw,104px);}
  .credbooks .cbtext{text-align:center;max-width:100%;font-size:14px;}
}

/* ---------- caps grid ("We don't stop at outreach" · Demo port) ---------- */
.caps{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:var(--s-4);text-align:left;}
.cap{border:1px solid var(--line);border-radius:16px;padding:20px 18px;background:linear-gradient(180deg,rgba(255,255,255,.05),rgba(255,255,255,.012));}
.cap.hero{border-color:var(--gold);background:linear-gradient(180deg,rgba(211,149,72,.18),rgba(211,149,72,.03));box-shadow:inset 0 0 40px rgba(211,149,72,.12);}
.cap .ci{width:50px;height:50px;border-radius:13px;background:rgba(211,149,72,.12);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;margin-bottom:14px;}
.cap .ci svg{width:26px;height:26px;stroke:var(--gold);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;}
.cap .ct{font-weight:800;font-size:clamp(15px,1.55vw,19px);color:var(--cream);line-height:1.15;}
.cap .cd{margin-top:7px;color:var(--mute);font-size:clamp(12px,1.2vw,14px);line-height:1.4;}
.cap.hero .ct{color:var(--gold);}
.cap.c1 .ci{background:rgba(211,149,72,.16);border-color:rgba(211,149,72,.5);} .cap.c1 .ci svg{stroke:#E3AF59;}
.cap.c2 .ci{background:rgba(122,162,255,.16);border-color:rgba(122,162,255,.5);} .cap.c2 .ci svg{stroke:#9ab6ff;}
.cap.c3 .ci{background:rgba(103,214,160,.16);border-color:rgba(103,214,160,.5);} .cap.c3 .ci svg{stroke:#67d6a0;}
.cap.c4 .ci{background:rgba(224,103,74,.16);border-color:rgba(224,103,74,.5);} .cap.c4 .ci svg{stroke:#f0937c;}
.cap.c5 .ci{background:rgba(190,140,255,.16);border-color:rgba(190,140,255,.5);} .cap.c5 .ci svg{stroke:#c4a0ff;}
.cap.c6 .ci{background:rgba(94,210,232,.16);border-color:rgba(94,210,232,.5);} .cap.c6 .ci svg{stroke:#6fe0ef;}
.cap.c7 .ci{background:rgba(255,196,84,.16);border-color:rgba(255,196,84,.5);} .cap.c7 .ci svg{stroke:#ffc454;}
.cap.c8 .ci{background:rgba(244,140,196,.16);border-color:rgba(244,140,196,.5);} .cap.c8 .ci svg{stroke:#f48cc4;}
@media (max-width:900px){ .caps{grid-template-columns:1fr 1fr;} }
@media (max-width:480px){
  .cap{padding:13px 12px;}
  .cap .ci{width:38px;height:38px;margin-bottom:9px;border-radius:11px;}
  .cap .ci svg{width:20px;height:20px;}
}

/* ---------- real dashboard screenshots (Today) ---------- */
.dashshots{display:grid;grid-template-columns:1fr;gap:var(--s-3);margin-top:var(--s-4);max-width:980px;}
.dashshots .photoframe{background:var(--ink);}

/* ---------- free playbooks (mirrors linkedinriches.com/free-books) ---------- */
.books{display:grid;grid-template-columns:1fr;gap:var(--s-4);margin-top:var(--s-4);max-width:980px;margin-inline:auto;}
@media (min-width:640px){ .books{grid-template-columns:1fr 1fr;} }
.bookcard{
  background:#fff;border:1px solid rgba(4,17,29,.12);border-radius:18px;padding:var(--s-3) 20px;
  display:flex;flex-direction:column;gap:12px;text-align:center;align-items:center;
  box-shadow:0 12px 30px rgba(4,17,29,.10);
}
.bookcard{transition:transform .25s ease,box-shadow .25s ease;}
.bookcard:hover{transform:translateY(-6px);box-shadow:0 26px 52px rgba(4,17,29,.18);}
.bookcard .bimg{height:250px;display:flex;align-items:center;justify-content:center;}
.bookcard .bimg img{max-height:250px;width:auto;max-width:100%;filter:drop-shadow(0 14px 26px rgba(4,17,29,.3));transition:transform .3s cubic-bezier(.2,.75,.2,1);}
.bookcard:hover .bimg img{transform:scale(1.08);}
@media (prefers-reduced-motion:reduce){ .bookcard,.bookcard .bimg img{transition:none;} .bookcard:hover{transform:none;} .bookcard:hover .bimg img{transform:none;} }
/* 07-31 standing rule (John): the WHOLE book card is one link - cover, text and button
   all click through to the opt-in page, matching the live LinkedInRiches.com cards. */
a.bookcard{color:inherit;text-decoration:none;cursor:pointer;}
a.bookcard:hover{color:inherit;}
a.bookcard:focus-visible{outline:3px solid var(--gold2);outline-offset:4px;}
.bookcard h3{font-size:clamp(19px,1.9vw,22px);line-height:1.25;margin:0;color:var(--inkhead);}
.bookcard p{font-size:15px;line-height:1.55;color:var(--inkbody);margin:0;}
.bookcard .btn--book{margin-top:auto;font-size:15px;padding:11px 20px;border-radius:11px;}


/* ---------- press band (white, linked logos - mirrors live linkedinriches.com) ---------- */
.pressband{position:relative;z-index:1;background:#fff;padding:clamp(22px,3vw,34px) 20px;}
.pb-inner{display:flex;align-items:center;justify-content:center;gap:clamp(22px,4.5vw,64px);flex-wrap:wrap;max-width:var(--w-wide);margin-inline:auto;}
.pb-label{font-family:var(--font-mono);font-size:11px;letter-spacing:.24em;text-transform:uppercase;font-weight:600;color:#5b6f80;padding-right:clamp(10px,2vw,28px);border-right:1px solid rgba(4,17,29,.18);}
.pb-inner a{display:flex;align-items:center;text-decoration:none;}
/* 08-01 John: ALL press logos run full color on every page (grayscale-until-hover retired). */
.pb-inner img{height:clamp(22px,2.6vw,30px);width:auto;object-fit:contain;transition:transform .25s ease;}
.pb-inner a:hover img,.pb-inner a:focus-visible img{transform:scale(1.05);}
@media (prefers-reduced-motion:reduce){ .pb-inner img{transition:none;} .pb-inner a:hover img{transform:none;} }
@media (max-width:700px){ .pb-label{border-right:none;padding-right:0;width:100%;text-align:center;} .pb-inner{gap:18px 26px;} }

/* ---------- "15+ Years. One Obsession:" numbers band ---------- */
.obsgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,52px) clamp(18px,3vw,40px);margin-top:var(--s-5);max-width:1000px;margin-inline:auto;}
@media (max-width:700px){ .obsgrid{grid-template-columns:1fr 1fr;gap:26px 14px;} }

/* ---------- audience cards (mirrors live linkedinriches.com niche cards) ---------- */
.aud-cards{display:grid;grid-template-columns:1fr;gap:var(--s-3);margin-top:var(--s-3);}
@media (min-width:640px){ .aud-cards{grid-template-columns:1fr 1fr;} }
@media (min-width:1024px){ .aud-cards{grid-template-columns:repeat(4,1fr);} }
.aud-card{
  display:flex;flex-direction:column;gap:12px;background:#fff;border:1px solid rgba(4,17,29,.12);
  border-top:4px solid var(--gold);border-radius:16px;padding:var(--s-3) 20px;
  text-decoration:none;color:var(--inkbody);box-shadow:0 10px 26px rgba(4,17,29,.10);
  transition:transform .2s ease,box-shadow .2s ease;
}
.aud-card:hover{transform:translateY(-6px);box-shadow:0 22px 46px rgba(4,17,29,.18);color:var(--inkbody);}
.aud-card .icon{width:54px;height:54px;border-radius:9px;background:var(--navy);display:flex;align-items:center;justify-content:center;transition:background .2s ease;}
.aud-card .icon svg{width:26px;height:26px;stroke:var(--gold2);fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;transition:stroke .2s ease;}
.aud-card:hover .icon{background:linear-gradient(180deg,var(--gold2),var(--gold));}
.aud-card:hover .icon svg{stroke:#06121d;}
.aud-card .kicker{font-family:var(--font-mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:600;color:var(--gold);}
.aud-card .title{font-weight:800;font-size:clamp(19px,1.9vw,22px);line-height:1.2;color:var(--inkhead);}
.aud-card .desc{font-size:15px;line-height:1.55;}
.aud-card .go{margin-top:auto;color:#b07425;font-weight:800;font-size:15px;transition:padding-left .2s ease;}
.aud-card:hover .go{padding-left:6px;}
@media (prefers-reduced-motion:reduce){ .aud-card,.aud-card .icon,.aud-card .icon svg,.aud-card .go{transition:none;} .aud-card:hover{transform:none;} .aud-card:hover .go{padding-left:0;} }

/* ---------- big testimonial tags ---------- */
.qcard .tag--big{font-family:var(--font-sans);font-size:clamp(19px,2vw,24px);font-weight:800;letter-spacing:-.01em;text-transform:none;color:var(--coral);}

/* ---------- Why Me text + media ---------- */
.whyme{text-align:left;margin-top:var(--s-4);}
.whyme p{margin-bottom:var(--s-2);font-size:clamp(16.5px,1.8vw,19px);line-height:1.6;}
.whyme-media{display:flex;flex-direction:column;gap:var(--s-3);align-self:start;align-items:center;}
.whyme-media .cover{width:min(230px,62%);height:auto;filter:drop-shadow(0 16px 30px rgba(0,0,0,.55));}
.whyme-media .photoframe{max-width:330px;}

/* ---------- For/Not For v2: chips + hover + staggered items ---------- */
.fornot .col{border-radius:18px;border-top:4px solid var(--mint);transition:transform .2s ease,box-shadow .2s ease;}
.fornot .col.notfor{border-top-color:var(--coral2);}
.fornot .col:hover{transform:translateY(-4px);box-shadow:0 24px 48px rgba(4,17,29,.16);}
.fornot li{padding:12px 0 12px 46px;}
.fornot .for li::before,.fornot .notfor li::before{
  width:30px;height:30px;top:10px;border-radius:50%;
  background-size:15px 13px;background-position:center;background-repeat:no-repeat;
}
.fornot .for li::before{background-color:rgba(47,174,118,.14);box-shadow:inset 0 0 0 1.5px rgba(47,174,118,.4);}
.fornot .notfor li::before{background-color:rgba(224,103,74,.12);box-shadow:inset 0 0 0 1.5px rgba(224,103,74,.4);}
.js-motion .fornot li{opacity:0;transform:translateX(-12px);}
.js-motion .fornot.is-in li{opacity:1;transform:none;transition:opacity .45s ease-out,transform .45s cubic-bezier(.2,.75,.2,1);}
.js-motion .fornot.is-in li:nth-child(2){transition-delay:.09s}
.js-motion .fornot.is-in li:nth-child(3){transition-delay:.18s}
.js-motion .fornot.is-in li:nth-child(4){transition-delay:.27s}
.js-motion .fornot.is-in li:nth-child(5){transition-delay:.36s}
.js-motion .fornot.is-in li:nth-child(6){transition-delay:.45s}
@media (prefers-reduced-motion:reduce){
  .fornot .col{transition:none;} .fornot .col:hover{transform:none;}
  .js-motion .fornot li{opacity:1;transform:none;transition:none;}
}

/* ---------- grade strip (Step 03 · /how-it-works/ · added 07-31 per John: Demo-style count-up tiles) ---------- */
.gradestrip-wrap{max-width:980px;margin:var(--s-4) auto 0;padding:0 20px;}
.gradestrip{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;padding:18px;}
@media (min-width:768px){ .gradestrip{grid-template-columns:repeat(4,1fr);gap:14px;} }
.gcell{border:1px solid rgba(255,255,255,.09);border-radius:12px;padding:14px 16px;background:linear-gradient(180deg,rgba(255,255,255,.045),rgba(255,255,255,.01));}
.gcell .glabel{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim);font-weight:600;}
.gcell .gnum{font-family:var(--font-num);font-weight:800;font-size:clamp(30px,4.6vw,54px);line-height:1;margin-top:8px;font-variant-numeric:tabular-nums;color:var(--cream);}
.gcell--hot{border-color:rgba(240,147,124,.4);}
.gcell--hot .gnum{color:var(--coral);text-shadow:0 0 24px rgba(240,147,124,.3);}
.gcell--chase .gnum{color:var(--ice);}
.gcell--spam .gnum{color:var(--mute);}
.gradestrip-note{font-family:var(--font-mono);font-size:12px;letter-spacing:.1em;color:var(--mute);padding:0 18px 16px;margin:0;}

/* ---------- niche-page milestones (30/60/90 · added 07-31 for the /consultants/ template) ---------- */
.milestones{display:grid;grid-template-columns:1fr;gap:var(--s-3);margin-top:var(--s-4);max-width:1140px;margin-inline:auto;}
@media (min-width:768px){ .milestones{grid-template-columns:repeat(3,1fr);} }
.mcard{background:#fff;border:1px solid rgba(4,17,29,.14);border-radius:16px;padding:var(--s-3);box-shadow:0 14px 34px rgba(4,17,29,.1);}
.mcard .mday{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;font-weight:600;color:var(--gold);background:var(--navy);display:inline-block;padding:4px 10px;border-radius:8px;}
.mcard p{margin:12px 0 0;font-size:16px;line-height:1.5;color:var(--inkbody);}

/* ---------- outcome tags on quote cards (niche pages · added 07-31): wins read mint, not complaint-coral ---------- */
.qcard .tag--win{color:var(--mint);}

/* ---------- caps hover (added 07-31 per John: cards animate on mouse-over; benefits homepage + niche pages) ---------- */
.cap{transition:transform .25s ease, box-shadow .25s ease, border-color .25s ease, background .25s ease;}
.cap:hover{transform:translateY(-6px); border-color:rgba(211,149,72,.6); box-shadow:0 18px 44px rgba(0,0,0,.45); background:linear-gradient(180deg,rgba(255,255,255,.08),rgba(255,255,255,.02));}
.cap.hero:hover{box-shadow:0 18px 44px rgba(0,0,0,.45), inset 0 0 40px rgba(211,149,72,.18);}
.cap .ci{transition:transform .25s ease;}
.cap:hover .ci{transform:scale(1.1) rotate(-4deg);}
@media (prefers-reduced-motion: reduce){
  .cap, .cap .ci{transition:none;}
  .cap:hover{transform:none;}
  .cap:hover .ci{transform:none;}
}

/* ---------- mobile nav v2 (08-03): slim bar + drawer + partially persistent header ---------- */
/* Phones only (max-width 767px) and only when JS confirms (html.js-nav). No JS = the wrapped
   nav above keeps working untouched. Desktop (min-width 768px) is untouched by everything here. */
.nav-toggle{display:none;}
.nav-cta-bar{display:none;}
@media (max-width:767px){
  html.js-nav .site-header{position:sticky;top:0;transform:translateY(0);transition:transform .3s ease;}
  html.js-nav .site-header.nav-hidden{transform:translateY(-100%);}
  html.js-nav .site-header{flex-wrap:nowrap;}
  html.js-nav .site-header .hwrap{flex-wrap:nowrap;gap:10px;}
  html.js-nav .site-header .logo{flex:0 1 auto;min-width:0;}
  html.js-nav .site-header .logo img{width:min(132px,34vw);}
  html.js-nav .nav-cta-bar{
    display:inline-block;margin-left:auto;white-space:nowrap;text-decoration:none;
    background:linear-gradient(180deg,var(--gold2),var(--gold));color:#06121d;
    font-weight:800;font-size:12.5px;padding:10px 13px;border-radius:11px;
    box-shadow:0 10px 26px rgba(211,149,72,.3);
  }
  html.js-nav .nav-toggle{display:inline-flex;align-items:center;justify-content:center;flex:0 0 auto;width:44px;height:44px;background:none;border:1.5px solid rgba(255,255,255,.25);border-radius:10px;color:var(--dim);cursor:pointer;padding:0;}
  html.js-nav .nav-toggle svg{width:22px;height:22px;}
  html.js-nav .nav-toggle .ic-close{display:none;}
  html.js-nav .site-header.nav-open .nav-toggle .ic-burger{display:none;}
  html.js-nav .site-header.nav-open .nav-toggle .ic-close{display:block;}
  html.js-nav .site-header nav[aria-label="Main"]{
    display:none;position:absolute;left:0;right:0;top:100%;z-index:70;
    flex-direction:column;flex-wrap:nowrap;align-items:stretch;gap:0;
    background:rgba(4,17,29,.98);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);
    border-bottom:1px solid rgba(211,149,72,.18);
    padding:6px 20px 18px;max-height:calc(100vh - 100%);overflow:auto;
    box-shadow:0 26px 44px rgba(0,0,0,.5);
  }
  html.js-nav .site-header.nav-open nav[aria-label="Main"]{display:flex;}
  html.js-nav .site-header nav[aria-label="Main"] > a,
  html.js-nav .site-header nav[aria-label="Main"] .has-dd > a{display:flex;align-items:center;min-height:48px;font-size:16px;padding-bottom:0;border-bottom:1px solid rgba(255,255,255,.06);}
  html.js-nav .site-header nav[aria-label="Main"] .has-dd{flex-direction:column;align-items:stretch;position:static;}
  html.js-nav .site-header nav[aria-label="Main"] .has-dd > a .caret{margin-left:auto;}
  html.js-nav .site-header nav[aria-label="Main"] .dd{display:none;position:static;opacity:1;visibility:visible;transform:none;transition:none;box-shadow:none;border:0;border-radius:0;min-width:0;background:transparent;padding:2px 0 8px 14px;}
  html.js-nav .site-header nav[aria-label="Main"] .has-dd.open .dd{display:flex;}
  html.js-nav .site-header nav[aria-label="Main"] .dd::before{display:none;}
  html.js-nav .site-header nav[aria-label="Main"] .dd a{white-space:normal;min-height:44px;display:flex;align-items:center;}
  html.js-nav .site-header nav[aria-label="Main"] a.nav-cta{margin-top:12px;justify-content:center;text-align:center;border-bottom:0;min-height:48px;}
}
@media (prefers-reduced-motion:reduce){ html.js-nav .site-header{transition:none;} }