LATEST POST
The New LinkedIn Feature You Must See to Believe
This new LinkedIn feature is either a bold nod to the future of online messaging or a big step backward for the world’s largest “professional” network.
How The Single Most Important Feature on LinkedIn Just Got Even More Powerful
If you want to win new business and build a valuable network on LinkedIn, it’s all about understanding how to find (and utilize) context for a 1-on-1 conversation. With the plethora of available data on all 550 million members of the world’s largest social platform for professionals, LinkedIn makes “cold” introductions and exchanges easy to…
The Unexpected Moment That Created a Viral Video on LinkedIn
The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In fact, the whole house shook. Given what was happening outside, I knew it could only mean one thing: Our three boys (ages 14, 11 and 9) were gearing up to go sledding. Because I’ve intentionally created…
The Single Best Place to Find “Warm” Leads on LinkedIn
If you’re looking to use LinkedIn to generate leads, the fastest, easiest and most effective place to look is right under your digital nose. It resides in the often-overlooked section, “Who’s Viewed Your Profile,” and it provides an instant list of “warm” prospects, given the fact that these LinkedIn lurkers have been checking out your profile…
The #1 Way To Improve Engagement on LinkedIn
When it comes to using LinkedIn for lead generation, what works best is creating what I call “context for a conversation.” If you want to see real, meaningful success on the world’s largest B2B-themed professional network, you need to find ways to engage your ideal clients and prospects in 1-on-1, personalized conversations using LinkedIn invites and…
LinkedIn Just Became Way Less Professional (And Why That’s a Good Thing)
Let’s start with this – I love my dog. Rosie is a 5-year-old Wheaten Terrier who spends nearly every workday curled up by my feet while I work inside my home office. I decided to snap a quick photo of that very occurrence the other day and share it on my social networks – including…
Why Your LinkedIn Profile Matters Way More Than You Realize
Whether you like it or not, your LinkedIn profile has become a regular part of potential clients (or employers) looking you up on online. Here’s how to make sure it shines.
The Massive (And Completely Avoidable) Mistake Costing You Time and Money
The voice on the other end of the phone line stunned me into silence. At the same time, it also revealed to me a timeless business lesson, one that has proven critical to staying focused and growing my business in today’s nonstop, hyper-notification marketplace. The Phone Call That Changed it All It was 2002, and…
1 Simple Strategy That Will Skyrocket Your Engagement on LinkedIn
When it comes to using LinkedIn to generate leads, it’s not about being cute or clever. Instead, it’s all about clarity and speed, ensuring someone can quickly discern what it is you do and the service(s) you offer. (In fact, I have an entire copy-and-paste LinkedIn profile template you can download right now to build out your headline and…
The #1 Personal Branding Secret That Gives You a Massive Advantage Online
It might feel counterintuitive and event a bit scary, but it’s the key to standing out in a crowded online marketplace.
