LinkedIn + My Dog + Happy Birthday = Lead Generation?

Stick with me on this one! 😉


Watch the video below for a quick tip on how you can leverage LinkedIn’s “Contacts” feature to instantly connect with key members of your existing network by making personal comments and congratulations around important events in their lives. This is a great way to leverage the “social” element of LinkedIn and to utilize the type of 1-on-1, humanized marketing and lead nurturing that is critical in moving connections from prospects to buyers!

YOUR TURN: Do you utilize the Contacts feature on LinkedIn or the mobile app of the same name? If so, what’s been your experience with it? Let me know in the comments!