No joke: I think 95 percent of people are still using LinkedIn the wrong way.
What I mean by that is many people are still using LinkedIn as little more than a glorified online résumé – Here’s where I went to college, here’s where I’ve worked, here’s awards I’ve won, etc.
There’s just one small problem with that approach: IT’S NOT ABOUT YOU!
The harsh reality is, people care far less about you and your accomplishments than you think.
What they DO care about is this: Me, Myself and I.
It’s All About … Them!
Meaning you have to refocus, repurpose and reframe every sentence of your LinkedIn Profile to answer this question: How does what I’m saying right now help YOU make more money?
Every single sentence of your LinkedIn profile should aim to answer that question. How does what I’m writing or sharing right now help my clients or customers? How does it solve one of their problems? How does it make their lives easier? How does it make them more money?
If you want to send your business skyrocketing and start closing every deal you come across on LinkedIn, drop everything you’re doing today and DO THIS RIGHT NOW!
Go to your LinkedIn profile and follow these steps:
- Rewrite your professional headline (the profile heading that goes next to your name) so it explains what industry/niche you work in and HOW you help customers or clients in that niche!
- IMPORTANT: Before you start, use LinkedIn’s Search tool to see what the most popular keyword searches are related to your industry. How are people finding the products or services you offer? What search terms are they using? Try to think like your prospects – If I were in their shoes, what would I punch into LinkedIn Search to find someone offering what we do?
- Start your LinkedIn profile’s Summary section with ALL CAPS to highlight things like WHAT WE DO or SERVICES WE OFFER. LinkedIn doesn’t allow bold or italic or other text formatting, so ALL CAPS is a great way to make something stand out! Again, make sure your summary is client facing.
- In your LinkedIn Summary, include everything a prospect would want to see – Who You Are, What You Do, What Others Say (Testimonials), How it Works (your product or service), Next Steps (how to contact you), etc.
Below are some screenshot examples of what some of my LinkedIn Riches students have created following this type of formula:
See how it works?
Now get busy! 🙂
