Why LinkedIn Will Replace Google Search for Professionals

When you have a virtual treasure trove of personal data on more than 450 million professionals in 200 countries, along with millions of additional data points on jobs, companies, industry news, personal blogs and more, you’re sitting on a pretty powerful search engine.

With its recent announcement that every piece of content (status updates, posts, etc.) published on the platform is now easily searchable and sortable via its mobile app, LinkedIn just pulled up a chair next to Google and Bing as a legitimately powerful search engine for professionals.

LinkedIn Wants to Be Google for Professionals

The most underutilized and misunderstood part of LinkedIn’s entire platform is its powerful internal search engine.

For example, you can use LinkedIn’s advanced search features to find hyper-targeted, hyper-specific lists of the exact clients, customers or investors you want to connect with.

You can refine your search results by job title, industry type, zip code and a bevy of other filters. You can even filter searches by where people went to college and play the alumni card!

Publishing on LinkedIn = Massive Opportunity

The recent news that LinkedIn has now made it easy for users of its mobile app to search for specific news stories and blog posts based around certain topics or keywords is a dream come true for inbound and content marketing practitioners.

The key to getting your posts discovered is similar to how it works on other social networks – using keywords in your blog post title, body content and (most important) creating hashtags.

LinkedIn has made hashtags clickable inside its mobile app. For example, if you see a hashtag for #personalbranding on the platform, and tap it, it will pull up a list of top blog posts and other content related to personal branding.

LI Groups

The Future of Search for Professionals

LinkedIn now has the financial backing and tools to make a serious run at becoming the preferred search destination for professionals. It’s also wisely expanded its footprint into the freelance marketplace and gig economy, along with creating an impressive on-site content library via posts by its members, top “influencers” and media partners like The New York Times and many others.

The stage is set, and LinkedIn seems up to performing under the same bright search spotlight that Google has owned for decades.

If LinkedIn can train its members to realize and understand how easy, valuable and useful its internal search engine is for jobs, connections, industry news and training, it will indeed become the world’s best search engine professionals.

In the meantime, you’d be wise to start publishing as often as possible on LinkedIn, and be sure to use keywords and hashtags so that your original content gets discovered and engaged by the exact clients, customers and other professionals you want to connect with!


  • Ric Evans

    Reply Reply September 6, 2016

    if you see a hashtag for #perosnalbranding on the platform, and tap it, it will pull up a list of top blog posts and other content related to personal branding.

    Actually it probably won’t but it might bring up a list for Perosnal branding.

    Thought you’d like to know.

    • John Nemo

      Reply Reply September 6, 2016

      Ric thanks for the heads up! I’ve seen where it is giving different users different lists too … I suspect a few bugs/glitches need to get worked out as they roll this feature out to all 450 million users! 🙂

  • Chris

    Reply Reply September 6, 2016

    @Ric…Over his head

    • John Nemo

      Reply Reply September 6, 2016

      Sorry Chris not tracking you … over “my” head? If so what? Thanks! 🙂

      • Dave

        Reply Reply September 8, 2016

        Typo, John… #perosnalbranding

        • John Nemo

          Reply Reply September 8, 2016

          I hate when that happens! LOL. Thanks Dave and will get it fixed! 🙂

  • Andrea Torti

    Reply Reply September 9, 2016

    It would be an easier, more focused solution, indeed – it’s time to brush up our writing skills 🙂

    • John Nemo

      Reply Reply September 9, 2016

      Indeed! Thanks so much for the comment Andrea! 🙂

  • David

    Reply Reply November 15, 2016

    Thanks John – I know you are a big fan of reverse engineering, so how can we reverse engineer (or at least find) which are the best tags for us to use? Should we just make them up or is there a place to find what is being used that relates to our content and which among the choices are getting the most reach?

    • John Nemo

      Reply Reply November 15, 2016

      Great question David! You can experiment by typing in certain phrases/tags into LI Search and see how many posts/etc. come up … you can also click on keywords in other posts you see and discover how popular those are. Personally, I’ve just been using more general, keyword-type tags that I think people would type into LI when searching for certain types of content. We shall see!

  • Zaki Dawkins

    Reply Reply December 14, 2016

    Hey John,

    Thanx for the insight …. in regards to advanced search … when a brand solely serves a particular gender … how can that be stipulated within the search fields ?

    Or do current just have to filter them out manually within the linmail que ?

    • John Nemo

      Reply Reply December 14, 2016

      Hi Zaki! I don’t believe there is a way to automatically filter by gender.

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