The Ultimate “Copy-and-Paste” LinkedIn Profile Template

Whenever you build something new, it’s always a smart idea to first create a blueprint to follow.

It’s true in construction, and it’s true on LinkedIn as well.

In this case the “house” we’re talking about is your LinkedIn profile page. And one of the pillars of this project is your LinkedIn Summary section, which appears at the very top of your profile.

Building a LinkedIn Network

Why Your LinkedIn Summary Matters So Much

Your LinkedIn Summary area is the first (and sometimes only) chance you have to impress prospects and visitors on your profile page.

It’s critical that you get the tone and text of this area just right, so that it attracts your ideal audience of clients and potential customers.

Now, instead of having to build your entire summary from scratch, wouldn’t it be nice if someone already had a “fill in the blank” template you could use instead?

Well, I know a guy …

Below is the exact script I share with students inside my Premium LinkedIn Riches Training program.

LI Formula

The “Fill in the Blank” LinkedIn Summary Script

I’ve been refining and tweaking it for the past five years, and for the first time ever outside of my paid trainings, I’m going to share the entire thing below. Once you read it, you’ll see how intuitive and easy-to-follow this format it.

The idea behind it is simple – to make your LinkedIn Summary area what I call “client-facing,” meaning it’s all about what you can do for your customer rather than reading like a virtual résumé.

(Note that I use ALL CAPS for sections like “WHAT I DO” and “WHO I WORK WITH” to help those headers stand out on LinkedIn, which (as of this writing) doesn’t allow you to use bold or italic text on your profile page.)

Here is the script:




WHY IT WORKS: When you partner with [MY COMPANY NAME] you get the most efficient, effective and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] is looking for right now.

WHAT MAKES [ME or US] DIFFERENT: [Answer that question! What makes you unique/different/better than similar vendors or competitors? XYZ years of experience? Certifications/Patents/etc.? Personal, 1-on-1 attention and Customer Service/Support?]


HOW IT WORKS: [Explain Your process – we start with a free evaluation, we first meet via phone to discuss your needs, etc., or we perform XYZ services for you, etc.]

READY TO TALK? Reach out to me directly here on LinkedIn, email me at [EMAIL ADDRESS], visit us online at [WEBSITE URL] or call me direct at [PHONE NUMBER].

Look Here: Great LinkedIn Summary Examples

And there you have it! If you want to see some great examples of how LinkedIn Riches students of mine have followed this format to near perfection, check out these profiles on LinkedIn:

Your Turn – Update Your LinkedIn Summary!

Copy and paste the template above into your LinkedIn Summary section, and then leave me a comment below and let me know what you come up with!


  • Patricia Edwards

    Reply Reply February 29, 2016

    Thanks for a fabulous article on LI summary strategy. I reviewed the examples you posted here and had a question about Lisa Anderson’s – she lists her “value statement” in her name section and I was told that it against Linked In’s rules. I had my website listed there once and was chastised. If it is ok, I will again list it there as it is a prominent location. Thanks for your response.

    • John Nemo

      Reply Reply February 29, 2016

      Hi Patricia and thanks for the comment! I think if you have a title like CPA or PhD or similar it’s fine to put next to your name, just like Dr. Patricia Edwards or Patricia Edwards, CPA … I’d save the “value statement for your LI headline area. Just keep your name as your name unless you have some important letters to add like “Dr.” or CPA or something that denotes important credentials in your industry. Does that make sense?

  • Dr. Gene Munson

    Reply Reply March 25, 2016

    The overwhelming boundary is the 335 word limitation that LI imposes. But I completed it and posted it tonight on LI.
    I have two new programs I’m promoting-first time on LI. I have sent the update to all my connections–4400+.
    It will be interesting to see the feedback/responsiveness!

    Dr. Munson

    • John Nemo

      Reply Reply March 26, 2016

      Nice work Dr. Gene!

  • Autumn

    Reply Reply March 26, 2016

    Interesting perspective, yet it falls over with people who have a less linear resume, with multiple skills and interacting jobs and forms of study. Artists may also struggle to apply this system.

  • Tiffany

    Reply Reply March 26, 2016

    I just posted my profile on LinkedIn last night.Stumbling upon this post is perfect timing as I have done some of the things that you have listed above such as capatilizing and emphasizing, and I will help you by doing xyz.and why it works.The information that you suggest in this article confirms to me that I can toot my horn a little more because the examples they give you say “short summary”..Thank you and looking forward to reading more of your tips!

    • John Nemo

      Reply Reply March 26, 2016

      Love hearing that Tiffany!

  • Chas McAvoy

    Reply Reply March 26, 2016

    I appreciate you article and advise. However, LI is still a way for people seeking employment, not clients. I am not sure this is the right approach for someone seeking employment as entry level to mid level management. Do you have examples of people seeking positions not clients, which is still why many people still use LI.

    • John Nemo

      Reply Reply March 26, 2016

      Hi Chas! LinkedIn still works great for job seeking too of course. At the same time I’ve found it to be incredibly effective for finding new clients and sales as well. Best of both worlds if you ask me! ?

    • Zenia

      Reply Reply April 7, 2016

      Hi Chas,

      I think this script could pretty much work for you, too if you see yourself as the client with services to offer to the management team. Good luck on your job search!

    • Steve

      Reply Reply April 30, 2016

      Chas, employers ARE clients, and your career IS your business. Once employees get over this hurdle they make leaps and bounds. It’s the difference between cubicle drones and climbers.

  • Donna Price

    Reply Reply April 4, 2016

    Thanks John! Just changed my summary… I think it is definitely IMPROVED. Always a work in progress…

    • John Nemo

      Reply Reply April 5, 2016

      Awesome to hear that, Donna!

  • Carol

    Reply Reply April 13, 2016

    VERY COOL and thought provoking. I have a business that I love…so why did I have a resume’ LI account? I never thought about it. I appreciate you sharing this information and the templates as well.

    • John Nemo

      Reply Reply April 13, 2016

      Thanks Carol!!!

  • David Elcock

    Reply Reply April 21, 2016

    Hello John, good day. I came across your article whilst browsing for employment opportunities. I’m using LinkedIn because I’m currently unemployed. However, I found your article very interesting & will save it for future reference. Thank you.

    • John Nemo

      Reply Reply April 21, 2016

      thanks so much David!

  • Grant B

    Reply Reply April 30, 2016

    I am very impressed with this format and want to try it on my page. Unfortunately, as of right now I am unemployed. Can you please give me some tips on how to utilize this format whilst not currently working?

    • Anthony

      Reply Reply October 18, 2016

      Normal part of life for many to go through times of unemployment. Know what are your God given passions, skills and opportunities and how your unique value is different than others trying to get hired for the same position. Once you know your passions and unique value, you can use John’s model for your profile. Identify your ideal hiring managers, connect with them using John’s model, and offer high value to them to try to start a conversation, rather than just mass market a resume to anyone who breathes.

      On the financial side, it can be hard to breathe when money is that tight. Someone might even have a coaching model who can allow you to pay higher fees AFTER you are hired. If they help you land a position even 1 months FASTER than you would on your own, you will make your money back! Praying for your success in your journey!

      • John Nemo

        Reply Reply October 19, 2016

        Thanks Anthony for sharing your thoughts! 🙂

  • Robert Hufty

    Reply Reply May 9, 2016

    Great info! I appreciate you making this easy to onboard back into LinkedIn life. I gave up so many times before out of frustration.

    • John Nemo

      Reply Reply May 9, 2016

      You bet Robert!

  • Tony collias

    Reply Reply June 20, 2016

    I have been in financial services for 28 years and never found an article so clear With such clear cut directions. This is utterly FANTASTIC.thank you for your article. Just GREAT

    • John Nemo

      Reply Reply June 20, 2016

      thank you so much Tony!!!

  • Marilyn August

    Reply Reply June 29, 2016

    You’re the best. The template is simple and powerful. Clarity attracts that which we are seeking. Thank you

  • Shamaila Zahid

    Reply Reply August 19, 2016

    Thanks John for the killer script! You made the process of setting up a good LinkedIn presence so much easier 😀

    • John Nemo

      Reply Reply August 19, 2016

      Thanks so much Shamalla! 🙂

  • Nate Evans

    Reply Reply September 8, 2016

    John, thanks for the great tips and content for building an effective platform in LinkedIn!
    I work in business to business sales and anything that can help create that feeling of “connection” is great!

    • John Nemo

      Reply Reply September 8, 2016

      Awesome! Love hearing that Nate!!!

      • Chad Melton

        Reply Reply October 8, 2016

        John, Great template! I have been through other training courses and after reading your ebook, I can easy see where they are trying to go. Keep it up! Chad Melton

        • John Nemo

          Reply Reply October 8, 2016

          Appreciate it Chad!

  • Krishna

    Reply Reply October 7, 2016

    Excellent, very nicely explain Keep it up

    • John Nemo

      Reply Reply October 8, 2016

      thanks you Krishna!

  • Chad Coe

    Reply Reply October 26, 2016

    Excellent template that requires significant thought to “boil down” your sales pitch. Thank you for the valuable exercise.

    • John Nemo

      Reply Reply October 26, 2016

      Thanks so much Chad!!!

  • Jim Samuel

    Reply Reply October 30, 2016

    Hi John,

    I changed my LinkedIn profile according to your template and think it is a big improvement. More importantly, it forced me to think about how I want to position myself to potential clients. Thanks.

    • John Nemo

      Reply Reply October 31, 2016

      awesome to hear that Jim!!! 🙂

  • Dave Austin

    Reply Reply November 15, 2016

    What we do: save our clients money on a number of expense line items. One of which is Merchant Fees. We don’t move the account we do an audit of the account. You are probably being charge anywhere from 20% to 60% over what you should be being charged for cards not present. Oh, and our fees are contingent based on the recovery if any.

    702 228-7062

    • John Nemo

      Reply Reply November 15, 2016

      Dave that is a good start! I would put in more keywords of audiences you serve/etc. though.

      WHAT WE DO: We help [AUDIENCES] save money on expense line items, including merchant fees, by providing detailed account audits and solutions.

      That would be a great first sentence! 🙂

  • Greg Reed

    Reply Reply May 1, 2018

    Love your format. I read and implemented. I’ve just changed my LinkedIn profile

    • John Nemo

      Reply Reply May 1, 2018

      Awesome, nice work Greg!!!

  • Kevin Pepper

    Reply Reply January 19, 2019

    Thanks, John, for this great tip. I just searched “what makes me different” on LinkedIn and found more than 4,800 results. And I did verify that a few of them followed the same template. Good work, John.

    Here’s mine

    • John Nemo

      Reply Reply January 23, 2019

      Wow, very cool Kevin and nice work!

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