Whenever you build something new, it’s always a smart idea to first create a blueprint to follow.
It’s true in construction, and it’s true on LinkedIn as well.
In this case the “house” we’re talking about is your LinkedIn profile page. And one of the pillars of this project is your LinkedIn Summary section, which appears at the very top of your profile.
Why Your LinkedIn Summary Matters So Much
Your LinkedIn Summary area is the first (and sometimes only) chance you have to impress prospects and visitors on your profile page.
It’s critical that you get the tone and text of this area just right, so that it attracts your ideal audience of clients and potential customers.
Now, instead of having to build your entire summary from scratch, wouldn’t it be nice if someone already had a “fill in the blank” template you could use instead?
Well, I know a guy …
Below is the exact script I share with students inside my Premium LinkedIn Riches Training program.
The “Fill in the Blank” LinkedIn Summary Script
I’ve been refining and tweaking it for the past five years, and for the first time ever outside of my paid trainings, I’m going to share the entire thing below. Once you read it, you’ll see how intuitive and easy-to-follow this format it.
The idea behind it is simple – to make your LinkedIn Summary area what I call “client-facing,” meaning it’s all about what you can do for your customer rather than reading like a virtual résumé.
(Note that I use ALL CAPS for sections like “WHAT I DO” and “WHO I WORK WITH” to help those headers stand out on LinkedIn, which (as of this writing) doesn’t allow you to use bold or italic text on your profile page.)
Here is the script:
WHAT I DO: I help [MY TARGET AUDIENCE] achieve [THEIR TOP GOAL] by providing [MY PRODUCT or SERVICE].
WHO I WORK WITH: I partner with [TARGET AUDIENCE or INDUSTRY TYPE] including:
[INSERT BULLETED LIST OF JOB TITLES, INDUSTRY NAMES, etc.]
WHY IT WORKS: When you partner with [MY COMPANY NAME] you get the most efficient, effective and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] is looking for right now.
WHAT MAKES [ME or US] DIFFERENT: [Answer that question! What makes you unique/different/better than similar vendors or competitors? XYZ years of experience? Certifications/Patents/etc.? Personal, 1-on-1 attention and Customer Service/Support?]
WHAT OTHERS SAY: [COPY AND PASTE IN 2-3 TESTIMONIALS IN THIS AREA. USE A REAL PERSON, FULL NAME, COMPANY NAME, ETC. AND EXPLAIN SPECIFIC VALUE/BENEFIT PERSON RECEIVED FROM YOU OR YOUR BUSINESS.]
HOW IT WORKS: [Explain Your process – we start with a free evaluation, we first meet via phone to discuss your needs, etc., or we perform XYZ services for you, etc.]
READY TO TALK? Reach out to me directly here on LinkedIn, email me at [EMAIL ADDRESS], visit us online at [WEBSITE URL] or call me direct at [PHONE NUMBER].
Look Here: Great LinkedIn Summary Examples
And there you have it! If you want to see some great examples of how LinkedIn Riches students of mine have followed this format to near perfection, check out these profiles on LinkedIn:
- Brennen Lukas (Small Business Owner niche)
- Lisa Anderson (Financial Services niche)
- Bernard Page (Consulting niche)
- Bob Losey (Sales niche)
- Allison Kemp (Coaching/Training niche)
Your Turn – Update Your LinkedIn Summary!
Copy and paste the template above into your LinkedIn Summary section, and then leave me a comment below and let me know what you come up with!
