How to Instantly Leverage LinkedIn Testimonials to Dazzle Prospects!

Quality-TestimonialsWe all know the inherent value and social proof behind client testimonials and recommendations, and nothing captures that better online than LinkedIn recommendations.

And while it’s great to have people praising your company’s work on your LinkedIn profile, very few people are going to see it compared to the amount of visitors you get to your company website.

Double Your Pleasure

Here’s a step that literally takes about 5 seconds – go to your LinkedIn profile, find your recommendations, then snap a screen shot of them. Next, jump onto your website, and insert the screen shot image of your LinkedIn recommendations onto your site like this:

 

Screen Shot 2013-06-26 at 8.29.24 AM

BOOM! Instant credibility, and best of all, you’ve got recommendations from REAL PEOPLE, complete with names, photos, job titles, companies, etc. Since these testimonials are already displayed on your public LinkedIn profile, there’s no reason you can’t copy and paste them onto your website as well!

Why it Matters

Your potential clients crave social proof that your business is the real deal, and your website should be filled with testimonials on every single page if possible! The easiest/fastest way to get these is to leverage LinkedIn to ask your existing connections/clients to give you a LinkedIn recommendation. And once they do, copy/paste it onto your agency website as well!

YOUR TURN: How about you? Do you have any recommendations yet on LinkedIn? Why or why not? If you don’t, have you asked for any? Let me know in the comments!

BONUS TIP: If you want to jump start the process, be proactive – go through your current LinkedIn connections, pick out key clients, and give THEM an unsolicited testimonial. Talk about how great they are to work with, what a great business they run, etc. They will feel obligated socially to return the favor, plus LinkedIn makes it super easy for them to quickly and easily recommend you in response.