Meet Our Leadership · The People Behind Your Pipeline
We Run Your LinkedIn. You Close The Deals.
A senior, U.S.-based team dedicated to filling your pipeline with qualified conversations - so you can focus on what you do best.
The people behind your pipeline
Small. Senior. All In.
Nobody junior is learning your industry on your dime. Here's who you're actually working with.
John Nemo
Founder & CEO
In 2012, John quit a safe six-figure job with a folding card table in the corner of his bedroom and an empty pretzel box propping up his laptop. He had one client (a debt collector), 30 days of savings, and a theory about LinkedIn everybody else thought was crazy. Ninety days later: $135,000 in new business.
That theory - niche down, write like a human, lead with value - became the methodology behind every campaign we run today. John built the playbook, and he's still the one refining it. He's written 6 books on LinkedIn, including the bestseller LinkedIn Riches. His work has been featured in The New York Times, Inc. Magazine, Business Insider, and LinkedIn's own marketing blog. ChatGPT named him one of the top LinkedIn experts in the world.
At LinkedIn Riches, John leads content strategy, builds the frameworks and outreach methodology, and personally talks to every prospective client before they come on. He's also the guy in the Minnesota Vikings jersey on your Zoom call. Both are true, and both are why this works.
Rebecca Arco
VP of Client Success
Before LinkedIn lead generation, Becca spent nearly two decades teaching K-6 across multiple districts and subjects - where she developed the listening and questioning skills that make her scary-good at understanding what a client actually needs. She joined the team as a project manager and account executive and earned two promotions in two years, to Director and then VP, for exactly that ability: Hearing the real need, then making sure the team delivers on it.
Today Becca runs delivery end to end. She leads discovery, shapes each client's strategy, and makes sure campaigns evolve based on what your sales calls are actually telling us - not vanity metrics. She stays involved long after the kickoff: Monitoring call outcomes, flagging strategic adjustments, and optimizing campaigns on real performance data.
Your team
Real People, Plus a Brain Trained On You.
When you work with us, you're not getting something generic pointed at your account. You're getting a custom brain trained on your voice and your expertise, plus real people who learn your business and run your LinkedIn presence like it's their own.
For years the only way to scale this work was headcount - more project managers, more copywriters, more designers, more layers. We tore that down and rebuilt it. Every framework we've developed since 2012 now lives inside a system we built ourselves, trained again on you specifically. The production work that used to take a room full of specialists runs through that system now.
What's left is a small, senior, U.S.-based team whose entire job is judgment.
A senior, U.S.-based real person - your main point of contact, who knows your account, learns your industry and your voice, and lives in your inbox.
Runs delivery end to end and watches what your sales calls are telling us - so your campaign evolves on real outcomes, not vanity metrics.
Fifteen years of frameworks, trained again on your transcripts, your writing, your stories and your actual voice. It does the production; the people do the judgment.
Builds the methodology, leads content strategy, and personally talks to every prospect before they come on. Fit still matters more than revenue.
The operating rhythm
We Don't Quit Until It Works.
Multiple times each week, our team studies the data on every client's LinkedIn campaigns. We ask each other: What's working? What isn't? What messaging is generating the most replies - and what are clients hearing on the calls those leads turn into?
Then we adjust. New messaging angles, different outreach sequences, updated targeting - whatever the data tells us. We iterate until your pipeline is full of conversations worth having.
That's not a tagline. It's how the agency is built. Our team is incentivized around client results - not hours logged or messages sent. When you get a win, we get a win.
How we roll
Built Around Life. Serious About Wins.
I started Nemo Media Group because I wanted to build work around my family life - not the other way around.
In the early days, that meant taking "work breaks" to play Star Wars with my "co-workers" - our three wild young boys. That's me in the photo wearing a popcorn bucket as a Storm Trooper helmet while my son Alex provides backup with a Nerf blaster. This was a Tuesday.
It's also why I might show up to a client Zoom call wearing my Minnesota Vikings gear after a big win. (Or after a loss. Or on a random Wednesday in April. Look, it's a lifestyle.)
We're big on being ourselves - and giving our clients the same permission to do so.
That means we're not afraid to laugh, not afraid to show up as our authentic selves, and love working with clients who feel the same way. Because here's the marketing truth that drives everything we do:
Your single biggest advantage in the marketplace is YOU.
It's your unique personality. Your unique story. Your unique way of communicating. The secret sauce of a successful LinkedIn lead generation campaign is putting the real-life you throughout it - in your profile, your content, your messages.
Being your authentic self online does two key things - it attracts your ideal clients and repels those who would be a terrible fit. Your vibe, your personality and your culture matter. They're often a big reason why someone picks you over a competitor offering the exact same service. It's our job to make sure people get to know (and like!) the real you, along with showcasing the expertise and insights that help you stand out from the crowd online.
Now - just because we like to have fun at work doesn't mean we don't take our job seriously. We're obsessed with getting our clients wins in any way possible.
We've literally had team members turn their own neighbors into customers for our clients. We only take on clients we truly believe in, and once we're in, we're ALL in.
That's why everything we do is custom, hands-on, and fine-tuned to make sure your true personality comes through every piece of content we create and every message we send on your behalf.
What We Love. What We Don't.
What we love:
- Positivity
- Attention to detail
- Quality over quantity
- Ownership & accountability
- Humility
- Outstanding client service
- Celebrating wins - big and small
- Being ourselves (and helping you do the same)
What we don't love:
- Spam
- Mediocrity
- Negativity
- Cutting corners
- Egos
- Sleazy sales tactics
- Treating prospects like numbers
- Taking ourselves too seriously
Your next step
Ready To Fill Your Pipeline?
Now you know who you'd be working with. The next step is finding out whether we're the right fit for each other.
John Nemo · Founder, LinkedIn Riches