The Secret To Successful LinkedIn Messages

I say it all the time when it comes to generating leads and winning business on LinkedIn

“The money is in the mailbox!”

I wanted to share a quick video of how I use my LinkedIn mailbox every single day to break the ice, warm prospects up and generate engagement —

A key element we all forget sometimes (myself included!) with marketing to and engaging prospects on LinkedIn is that these are HUMAN BEINGS …

So how would you talk to someone in a pub or a coffee shop in real life?

Replicate that in your 1-on-1 LinkedIn Messages!

Here’s an example …

I use LinkedIn Search to find a list of prospects who share a common trait (location as one example) so I can do an icebreaker-type script in my invites and messages …

In the video at the top of this post, one example is I target Business Coaches (common trait) who live in Canada (common trait) … so my personalization is talking hockey!

Another example (even more delightful!) is talking trash to my neighbors and rivals living next door in Wisconsin about our NFL teams …

Here’s the point …

Have fun, showcase your personality and break the ice – remember how you act in real life and overlay that onto LinkedIn with your 1-on-1 messages.

Be conversational.

Be informal.

Be pleasantly surprised when you see genuine engagement and someone ready to talk more!

P.S. One more cheap shot at Wisconsin … 🤣


  • Ronald

    Reply Reply August 26, 2019


    How many messages do you send before you ask for the sale?

    I am going to send over a free video for my free valuable content. I’m unsure when to ask for the sale.

    • John Nemo

      Reply Reply August 26, 2019

      Great question Ronald. The “ask” you make has to be in direct proportion to the amount of trust you’ve earned to that point with a prospect. Meaning, if I invite you to connect on LinkedIn, and you accept, my next message can’t be asking you to join a $25k program. Know what I mean!? But it COULD be asking you if you want to download a free copy of my bestselling book … and then the next “ask” after you read the free book is inviting you to a free webinar … and maybe the “ask” after that is to a discovery call … and THEN the ask can be for a program / service / etc. It really depends on your price point, product, and how much content you can deliver up front to help a person pre-qualify himself or herself as well.

  • Harrison Baron

    Reply Reply April 25, 2020

    Hey John, Great little article. I couldn’t agree more! Far to often people don’t understand that all the magic happens int he mail! Do you recommend doing research on the person outside LinkedIn?

    • John Nemo

      Reply Reply April 26, 2020

      Thanks Harrison! For sure if it helps you can always research the person outside of LinkedIn too if you need more icebreaker ideas, etc.

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